June 15th, 2021
HYPEBEAST

Tapper Launches Neck Case for AirPods Pro Plated in Precious Metals

After introducing the first-ever solid 18K gold chain for Apple AirPods and AirPods Pros earlier this year, Sweden-based brand Tapper has now released luxe and accessible neck cases for the AirPods Pro encouraging you to step up your AirPods game and preventing you from leaving them behind.

Priced between €195 and €245 EUR (approximately $237 and $297 USD), the cases are available in “18K Gold”, “925 Silver”, and “Hematite Black”. This product features a detachable snake chain and carabiner for “convenient and hassle-free safekeeping around your neck.”

Pre-orders are now open on Tapper’s website and will ship on August 18th.

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June 11th, 2021
Tapper Press Release 

Tapper launches elevated neck cases for AirPods Pro plated in precious metals, retailing at 195-245 EUR (245-295 USD)

Swedish brand Tapper drops a luxe range of AirPods Pro neck cases plated in precious 18K Gold, 925 Silver and Hematite Black.

Worried about losing your AirPods Pro and want to keep them close at hand? Don't fret, the latest release from Tapper puts your daily AirPods worries at ease. Featuring a detachable snake chain and carabiner for convenient and hassle-free safekeeping around your neck, the neck case collection is the accessible way to wear your AirPods Pro. Matching Tapper's bestselling Rope Chains for AirPods, choose from 18K Gold, 925 Silver or Hematite Black plated brass and step up your AirPods Pro game.

Launched at the iconic concept store colette in Paris in March 2017 with the original AirPods straps, Tapper creates innovative accessories for the tech products that you use daily.

Designed in Sweden and carefully crafted for ultimate luxury.

Tapper’s Neck Cases for AirPods Pro now available for preorder at gettapper.com

925 Silver and Hematite Black; 195 EUR (245 USD)

18K Gold; 245 EUR (295 USD)

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June 10th, 2021
VOGUE.COM

Off-White! Area! And More of the Fabulous Things Adut Akech Wears in a Week

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June 4th, 2021
Tapper Press Release 

Instagram teams up with Swedish Tapper on exclusive AirPods Rope Chains

Stockholm-based Tapper designs three elevated Rope Chains for AirPods curated by Instagram, exclusively developed for seeding

We're excited to announce the official Instagram x Tapper collaboration designed by Tapper and curated by Instagram. The collab features three rope chain styles developed for exclusive seeding, including Tapper's signature 18k gold and 925 silver plated rope chains and a third style featuring Instagram's signature gradient colour - all blinged up with an exclusive charm of the Instagram glyph logo and the message "Keep it reel", honouring Instagram Reels.

The Instagram x Tapper collection won't be for sale but will be seeded to a selected group of talents across Instagram.

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May 6th, 2021
LES ECHOS SÉRIE LIMITÉE

Parée pour Zoom

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March 22nd, 2021
HYPEBEAST

Keep your AirPods Secure With Tapper's Solid 18K Gold Mesh Chain

After introducing its options for carrying in style, Tapper has now released the first-ever solid 18K gold chain for Apple AirPods and AirPods Pro.

Handcrafted in Sweden by the fashion-tech name, the secure accessory is crafted of 18K yellow gold with a double knitted mesh chain form. The safe and stylish wearing option features a magnetic lock to secure around your neck and a matching Tapper logo charm. Each end of the chain has sections to hold each side of the AirPods and AirPods Pro in place when in the ears and when not in use.

Priced at €2,900 EUR (approximately $3,450 USD), the Solid 18K Gold Mesh Chain for the AirPods and AirPods Pro is available now on Tapper’s website.

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March 28th, 2021
HYPEBAE

WOULD YOU COP THIS 18K GOLD AIRPODS CHAIN FOR $3,460 USD?

Handcrafted by Swedish fashion-tech brand, Tapper.

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March 25th, 2021
VOGUE PARIS

7 pretty and practical AirPod accessories so you will never lose yours again

Here, the AirPod accessory comes in the form of a chain to wear around you neck, halfway between a necklace and a sunglasses chain. Tapper created this version to clip to your AirPods, so you will never lose them again. Available in gold, silver, rose gold, black, blue, white or pink.

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March 27th, 2021
GIZMODO JAPAN

Apple AirPodsを落とさないよう18金の組紐で繋いでみない？37万円ですってよ

Apple AirPodsが何個買えるお値段？

18金の純金を手作業で二重編みのメッシュにした、Apple AirPods用のチェーンが2,900ユーロ（約37万円）で発売されています。せっかく完全無線になったイヤフォンなのに、落として失くしがちなAirPods。お金持ちはこういうアクセサリーで、落下防止とオシャレを両立させるのでしょうね。

長さは67cmと首に回すのにちょうど良く、チェーンにはメーカーであるTapperのロゴをあしらったチャームが、アクセントしてブラ下がっています。また両端のネオジム磁石でくっつくので、耳から外していてもどこかに引っ掛けてすっぽ抜ける心配がありません。

Tapperは他にも、18金のローズゴールドでメッキしたチェーンが90ユーロ（約1万1,600円）、18金メッキが80ユーロ（約1万300円）、925銀メッキおよび黒いヘマタイトのメッキが70ユーロ（約9,000円）といったラインナップだけでなく、それらの半額以下にて革製やナイロン製の組紐も売っています。気になる方はぜひチェックしてみてください。

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March 23rd, 2021
HYPEBEAST CHINA

Tapper 推出全新 18K 金 Apple AirPods 项炼配饰

Tapper 过去便曾带来一系列 Apple AirPods、AirPods Pro 项炼配饰，今回品牌再度推出一款全新 18K 金版本，制作上于瑞士当地手工打造，将 18K 金塑成网状编织样式搭配品牌徽标饰牌，并具有磁吸功能确保未配戴时稳固与装饰作用，末端的切口设计更能令耳机牢牢固定避免遗失。

此款 Solid 18K Gold Mesh Chain 要价 €2,900 欧元，目前已经登陆官网发售，Apple AirPods 与 AirPods Pro 皆可适用，有兴趣的读者不妨多加留意。

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March 24th, 2021
HYPEBEAST KOREA

3백90만 원짜리 에어팟 액세서리? 태퍼의 18K 골드 메시 체인

애플 에어팟과 에어팟 프로를 위한 럭셔리 액세서리의 진화가 계속되고 있다. 태퍼가 출시한 새로운 액세서리는 바로 골드 메시로 제작한 체인이다. 스웨덴에서 수작업으로 만들어진 해당 체인은 18K 황금을 더블 니트 메시 체인으로 가공한 형태를 지니고 있다. 기존 금속 액세서리보다 부드러운 질감과 유연성을 지니고 있는 것이 특징. 태퍼의 에어팟용 솔리드 18K 골드 메시 체인은 2천9백 유로, 한화 약 3백90만 원에 지금 브랜드 웹사이트에서 구매 가능하다.

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March 19th, 2021
Tapper Press Release 

Tapper drops first-ever solid 18K gold chain for AirPods and AirPods Pro retailing at €2900, handcrafted in Sweden

Swedish fashion tech brand Tapper crafts solid 18K yellow gold double knitted mesh chain for Apple AirPods and AirPods Pro, handcrafted and designed in Sweden

With Tapper’s 18K gold plated rope chain being the brand’s bestseller, it’s time the signature AirPod accessory got a luxe new update.  Crafted in solid 18K yellow gold double knitted mesh, the exclusive Tapper chain features a solid 18K yellow gold Tapper logo charm and a magnetic lock to secure around your neck. Like fine jewelry for your AirPods, this one of a kind chain is the opulent new release keeping your AirPods and AirPods Pro both safe and stylish.

Handcrafted and designed in Sweden.  Tapper Solid 18K Gold Mesh Chain retails at €2900; available at gettapper.com.

Tapper created the original straps and chains that protect and elevate the look of your Apple AirPods and AirPods Pro, the first straps having launched in March 2017 at the iconic concept store colette in Paris. Using the Tapper Chain is the convenient and hassle-free way to wear and access your AirPods.





Dec 14th, 2020
HYPEBAE

THE BEST AIRPODS JEWELRY AND ACCESSORIES FOR YOUR APPLE HEADPHONES

 

June 3rd, 2020
Marie Claire Arabia

هكذا تحمين سماعة أذنك اللاسلكيّة من الضياع

 

 

May 28th, 2020
ELLE Taiwan

AirPods Pro 打造18K金項鍊掛繩，風靡歐美時尚圈！還有8款夢幻色皮革設計，果粉最愛Tapper必收！

 

March 20th, 2020
GQ Magazine

10 coolest things of the week

As the great André 3000 once asked, “What's cooler than being cool?” That's right, “Ice cold!” And these 18k gold-plated AirPod chains from Tapper are practically freezing, so fresh and so clean, just waiting to hang around your neck and blind passers-by when they catch the sunlight. Sure, you don't need them, but did you really need those £159 AirPods in the first place? Thought not. If you're going to flex, then at least flex hard. 

March 3rd, 2020
HYPEBEAST

Tapper Crafts 18K Gold, 925 Silver & Black Hematite Plated AirPods Rope Chains

 

Adding to the alternative carry trend, Tapper has crafted a series of luxurious carrying options for the Apple AirPods and AirPods Pro. Tapper’s Rope Chains help ensure that your preferred audio option won’t get lost and allows you to wear them like an accessory.

Available in “18K Gold”, “925 Silver” and “Black Hematite” plating options, the braided brass chains attach to the end of the AirPods to be worn around the neck. The ends of the chain feature coated neodymium magnets holders marked with “Tapper” for secure carry.

.....

 

March 3rd, 2020
HYPEBEAST

全新救星！Tapper 豪華打造 18K 金 Apple AirPods、AirPods Pro 周邊項鍊

 

 

March 3rd, 2020
HIGHSNOBIETY

Tapper’s New ’18K Gold’ Airpods Chains Are Actually Super Affordable

 

March 3rd, 2020
HYPEBEAST KOREA

테퍼, 금과 은으로 만든 에어팟 전용 스트랩 출시

.....

March 4th, 2020
HYPEBEAST CHINA

另有提供 925 银与黑赤铁矿两种设计

 

 

March 4th, 2020
GQ TAIWAN

AirPods變身項鍊！瑞典品牌Tapper推出18K金、925銀打造的「AirPods頸掛鍊」

 

 

March 5th, 2020
Soul4Street Thailand

สร้อยคอสุดหรูทำด้วยทอง 18K จาก Tapper สำหรับ AirPods

 

February 17th, 2020

South China Morning Post

Will a Swedish start-up’s US$90 accessory to keep US$249 AirPods safe find any takers in China?

.....

 

December 4th, 2019
New York Post

These $60 ‘anti-loss’ straps turn your AirPods into normal headphones

Designed by Swedish manufacturer Tapper and available from Nordstrom, the device is touted as one that “protects your Apple AirPods. The magnetic lock snaps the AirPods around your neck.”

Nylon and leather versions with brass detailing are available via Nordstrom, but gold-  and silver-plated versions are up for grabs on Tapper’s UK-based site.

”We believe that premium products should be a combination of great functionality and smart design,” Tapper hypes.

Well, perhaps there’s a built-in audience for such retroactive accessories.

 

December 4th, 2019
ABC7NY

Retailers selling 'Carrying Straps' for AirPods, turning them into headphones

 

Tapper in abc7 news Dec 2019 from Tapper on Vimeo.

 Airpods are having a moment, and if you have them, you know they're pricey.

To ease the anxiety of losing the wireless earbuds, retailers are now selling carrying straps.

They're a sort of leash for your expensive earbuds.
A company called Tapper makes them and retailers like Amazon and Nordstrom are selling them. All you have to do is attach the carrying straps and suddenly the wireless buds look like -- you guessed it -- headphones. Someone on Twitter is going viral with commentary, "Ladies and gentlemen, we have officially come full circle."

The straps cost about $60 on top of the roughly $150 to $250 for the airpods.

Regular old headphones? $5 and up, and straps are included.

 

December 2nd, 2019
Fuckjerry, instagram

Ladies and gentlemen we have finally come full circle

 

December 3rd, 2019
9gag, instagram

We have come full circle

 

 

December 4th, 2019
CBS News

How not to lose your AirPods: Put them on a $60 cord

Tapper in CBSNews December 4th 2019 from Tapper on Vimeo.

 

Scared of losing your AirPods? Here's one way to secure the pricey, cordless earbuds: Attach them to a cord. Nordstrom is selling a $60 leather "AirPod Carrying Strap."

"Avoid losing your wireless AirPods by attaching them to this magnetic-locking leather strap," reads the description of the product, which the retailer recommends "wearing around the neck when not in use." 

More than 5,000 online shoppers were viewing the accessory Tuesday afternoon, according to website analytics.

 

December 2nd, 2019
Business Insider

Retailers like Nordstrom and Amazon are selling items like a $60 AirPod 'carrying strap' to capitalize on people's anxiety around losing a wireless earbud

Anxiety over misplaced AirPods has been on the rise since the product was first unveiled in 2016. The ease at which a single bud can go missing has become the source of chronic stress dreams and mounting detritus on subway tracks. (I myself have personally lost one or both of my AirPods several times in the less than six months I've owned them — and that doesn't count the time the charging case was run over by a Lyft.)

"I actually felt free," one AirPod user told The Wall Street Journal after one of his AirPods fell onto the runway while boarding a flight. "I'm back to holding the phone to my ear, which seems primitive. But, hey, it works."

In response, some retailers are looking to capitalize on the fear of losing a singular AirPod, which as a set retails for either $159 for the regular model or $250 for the recently released AirPod Pro. On Monday afternoon, a viral post mocking a carrying strap on the Nordstrom website began making the rounds on popular Instagram meme accounts like @FuckJerry.

"Ladies and gentleman, we have officially come full circle," @FuckJerry wrote on a post that currently has more than 200,000 likes. 

 

 

December 2nd, 2019
Unilad

You Can Get AirPod Carrying Straps That Make AirPods Normal Earphones Again

The straps, which let the AirPods dangle around the wearer’s neck (you know, like the wire already attached to earphones), have magnetic locks that are said to ‘protect’ your pods by snapping them around your neck.

Sold by Tapper, the straps come in a range of different colours and materials – ranging from nylon to leather to gold-plated rope chains – and cost anywhere from €30 to €70 (£25 to £60).

Which begs the question: why?! Sure, the leather straps look fashionable and I’m sure the gold-plated chain has its perks, but I thought the whole point of AirPods was so you didn’t have to deal with the wires getting tangled?

Well, maybe that wasn’t the whole point – that could have something to do with their impressive features – but you know where I’m coming from.

Regardless, this just goes to show we’ve well and truly reached peak millennial and there’s no turning back from here.

If you have a story you want to tell, send it to UNILAD via story@unilad.com

 

December 3rd, 2019
Daily Mail Online

Shoppers are mocked for buying a $60 'carrying strap' to link wireless AirPods together.

The carrying strap can be bought on clothing and gift website Nordstrom, which sells leather versions for $60 (£49.31).
Customers were apparently delighted and left irony-free reviews.
One wrote: 'Perfect accessory for Air-Pods. Bought this for my daughter in law as a stocking stuffer, as we are also giving her new Air-Pods for the holidays!
'Exceptionally well made and very reasonably priced!
'Highly recommend as a gift for someone special or even for yourself!'
Another said: 'Love the high quality and the touch of fashion. It's the perfect accessory for my AirPods. Can't live without it.'
One customer was a little more sceptical, commenting: 'Great idea but it's a little short. May have been better if it was adjustable. It should be a little longer.
'Otherwise, your pods will be very secure. it keeps them held in very well.'
Tapper and Nordstrom have been contacted for comment.
 

 

December 3rd, 2019

Daily Mirror UK

Write up in the UK's Daily Mirror

 

 

December 5th, 2019
People Magazine Online

For $60, This 'Carrying Strap' Will Turn Your AirPods Back Into Regular Headphones

As the saying goes, everything old is new again.

The Swedish company Tapper has created what they believe to be the perfect solution for keeping track of your Apple AirPods — a carrying strap. But commenters have noticed one hilarious issue…

While Apple’s tiny bluetooth earpieces are notoriously easy to lose, the internet was quick to point out that Tapper’s strap essentially turns your futuristic and pricey ($159-$249) listening devices back into the original wired Apple EarPods of yore.

According to Tapper’s website, the product was dreamed up in 2016, just three days after Apple announced the original AirPods, and allows users to “avoid losing your AirPods by attaching them to this magnetic-locking leather strap and wearing around the neck when not in use.”

 

December 6th, 2019
People Magazine Online

Carrying straps are being sold for around Rs 6k to turn AirPods into earphones. Netizens are laughing over it.

AirPods are undeniably one of the most popular tech products in the market at the moment. The expensive tiny earpieces are considered futuristic and revolutionary for how they provide a unique wireless experience for the users.
However, a product called 'Carrying Strap' has been introduced by a Swedish company, Tapper, which is meant to prevent the AirPods from being lost.
How they do that exactly has a funny twist.
The product is basically a wire-like accessory that lets the user keep track of their tiny AirPods. These carrying straps basically turn Airpods into the usual wired earphones. Irony just hit really hard.
The straps, along with the website of Tapper are also being sold on several online retail websites for around Rs 2,300 to Rs 6,300 ($33 to $88).
The product is going viral on the internet and for all the right reasons. The netizens can't help but laugh over how it defeats the basic purpose of AirPods.
Interestingly, a variant of the carrying strap collection called Black Leather Lamb/Brass is already sold out on the Tapper website.

 

 

December 5th, 2019
Fast Company

Retailers are selling $60 cords for Apple’s wireless Airpods

Wireless earbuds seem great, of course, until one falls out of your ear and down a sewer grate. Single Airpod Syndrome is a very real consequence of the new, untethered world of audio. That’s why Apple actually offers single Airpod replacements. That’s also why one company called Tapper introduced a solution of its own: Airpod cords. 

First spotted by Boingboing, the $60 strap wraps around your neck and connects to your Airpods via magnets. That means if one falls out of your ear, it’s anchored to your body—like a rope climber is anchored to a mountain, or, you know, a normal, wired pair of earbuds were once anchored to your phone. What more is there to say here? 

 

December 5th, 2019
Der Standard

Paradoxer Geschenketipp: Nutzer spotten über 80 Euro teures Band für kabellose Airpods

  

December 7th, 2019
Techbook DE

Kurioses Gadget legt kabellose Apple AirPods an die Leine

 

December 5th 2019
Fox 5 NY

This twisty neck strap for your AirPods costs $60

 

 

December 6th, 2019
Expressen Sweden

Tapper-grundaren Robin Westlund svarar på kritiken genom att med glimten i ögat presentera sig själv med samma fras på sitt personliga Instagramkonto.   

 

December 9th 2019
BREAKIT Swe 

Briljant produkt – eller korkad idé?

"Produkten finns av en anledning och det är att det finns ett behov av att man inte vill tappa bort sina Airpods helt enkelt", säger Robin Westlund, en av grundarna till Expressen.

"Man vill också göra det lite personligare, lite som en accessoar."

Men trots hånen så verkar det ändå gå bra för Tapper. Robin Westlund säger till Expressen att man nästan har sålt slut på snörena i det amerikanska varuhuset Nordstroms webbshop.

 

 

December 11th, 2019
Scandinavian Man

Internet goes nuts for Swedish ”anti-loss” straps turning your AirPods into normal headphones. Three years after the founding, everyone has been talking about Tapper during the last week.

Last week, after being featured in a post on Instagram viral account fuckjerry, the brand was picked up by a bunch of leading media outlets, including New York Post, UNILAD, Daily Mail, 9gag, Business Insider, and i-D. Some reports being ironic, some not.

— The attention the fuckjerry post garnered, along with the subsequent reposts and the products virality, certainly caught us by surprise. We’ve always known that the Tapper Strap is an easy target for quick jokes but the feedback we’ve been getting from our actual customers speak for itself; the AirPods are easy to loose and the Tapper AirPod Strap is there to assist. Plus, it looks good! With all the irreverent posts — and some quite funny memes! — our spike in sales only emphasize the want for our product, says Sandmark, adding that the brand has big plans and a new range of products for 2020.

 

December 3rd 2019
RT

‘We’ve come full circle’: Twitter balks at $60 AirPod carrying straps that defeat original purpose of in-ears

 

 

December 3rd 2019
Business Insider India

Retailers like Nordstrom and Amazon are selling items like a $60 AirPod 'carrying strap' to capitalize on people's anxiety around losing a wireless earbud

 

January issue 2020
House & Garden

 

 

 

December 6th, 2019
Business Insider DE

Skurriles Accessoire: Diese Kabel von Amazon und Co. sollen verhindern, dass ihr eure Airpods verliert

   

  

September 11th, 2019
GQ Japan

Multicolored AirPod Straps

Stockholm-based Tapper announced their new colors of AirPods accessories. This is a must-see for Apple users.

A brand launched in 2016 in Stockholm, Sweden, Tapper has announced the new colors of their magnetic lightweight strap for AirPods. Estnation, Delphonics, Yodobashi Camera, BicCamera, etc. are now selling Tapper's leather and nylon straps for AirPods nationwide.

AirPods is a wireless earphone compatible with Apple products. Tapper's straps are comfortable to wear and does not get in the way, without them, your AirPods may be lost in an active scene.

Tapper's straps eliminate the worry by connecting the left and right earphones with a strap. Moreover, the simple but excellent functionality and design has become popular all over the world, such as using leather for the straps luxuriously and attaching them to the chest by attaching the left and right with magnets.

This time, a new green leather strap has been added and a new nylon model has appeared that is ideal for training and running. There are also plenty of color variations, so you can choose according to your outfit. If you love AirPods, try it.

September 6th, 2019
SUITCASE Magazine

THE CARRY ON: SEPTEMBER 2019

2. Tapper, AirPods straps in Black Lamb Leather / Brass, £50

Wireless listening is bliss. We’ve declared AirPods our most-prized piece of tech (excluding our phones, naturally) and it’s true; that is until you lose a pod. Sure, Find My iPhone allows you to see your AirPods on a map – you can even play a sound to locate them – but if your AirPods are offline, you have a problem. Clumsy, careless types can rest easy with Tapper’s chic leather strap (a nylon version is also available). It’s designed with a magnetic lock that snaps the AirPods around your neck – think mitten minders for your headphones.

February 28th, 2019
GINZA

The fear of losing your AirPods is now solved! Tapper from Sweden offers exclusive leather straps for AirPods

Nowadays wireless earphones have become mainstream. Just because they're wireless, there's no need to worry about losing them. The fashionable and exclusive AirPods accessories brand Tapper eliminates such anxiety!

 

 

January 8th, 2019
ARCHIVE XXI

Start 2019 dancing with Tapper

AFTER A VERY BUSY END OF YEAR DANCING UNTIL THE SUN CAME OUT, WE FELT THE NEW YEAR SHOULD KEEP THE PARTY GOING. STOCKHOLM BASED ROBIN WESTLUND & ROBERT SANDMARK, FOUNDERS OF COOL BRAND TAPPER, DESIGNED A SPECIAL PLAYLIST FOR US, MADE FOR DANCING UNDER THE STARS.

January 8th, 2018
Tapper x nous  

 

 

Former directors at colette launches a new concept store retailing Tapper

nous, a new concept store in Paris opened January 8th in the famous area of colette. nous is owned by former directors from the sneakers, high-tech and watches departments at the former iconic retailer colette.

The store will offer a wider range of watches, high-tech goods, glasses, accessories, sneakers and streetwear, including Tapper's Leather Strap for AirPods.

Tapper is the Stockholm based fashion tech start up founded by the two friends Robin Westlund and Robert Sandmark. Their debut product, a Leather Strap for AirPods, is designed to carry your AirPods around your neck. The strap is made of lamb nappa leather and comes with brass detailing.

Tapper is now available in-store and online at https://nous.paris for 50€.

In Sweden Tapper is available at NK Details, Mood Details, Digital Inn, Macforum and on all SAS flights, to name a few.

 

_________________________________ 

Adress nous: 48, rue Cambon, 75001 Paris

Instagram nous: @nous.paris

___________________________________ 

www.gettapper.com

@gettapper

___________________________________ 

Robin Westlund, Founder of Tapper
robin@gettapper.com

Robert Sandmark, Co-Founder of Tapper
robert@gettapper.com

For high resolution pictures and movies, email:
robert@gettapper.com

Press:
www.gettapper.com/press

December 15th, 2017
Scandinavian MAN's Online Weekly Guide

 

Scandinavian MAN is a new biannual magazine and a launch platform, bringing Scandinavian values and Nordic brands to a global stage.

November Issue, 2017
Swedish Men's Fashion Magazine Café 

 

October Issue, 2017
Swedish Travel Magazine Kupé 

 

Kupé magazine is available on all trains and train stations in Sweden, owned by SJ AB, Swedish railways

March 13th, 2017
Tapper Leather Strap for AirPods now Available In-Store and Online at colette

Tapper, a new fashion/tech brand based in Stockholm, just launched at the iconic concept store colette in Paris. Their debut product is a Leather Strap for AirPods designed to snap your AirPods around your neck when not in use. 

The leather strap comes with brass detailing and is made of premium lamb leather. The soft shells makes it easy to attach the AirPods and thanks to the built-in magnets the AirPods snaps together around your neck. All products are handcrafted in Sweden using only the finest materials for that ultimate premium feeling.

The idea of a strap for AirPods came when Robin read about the AirPods and understood that there would be a demand for how to keep track of and use the AirPods in a smart and functional way. ”That's why we decided to design Tapper so that you easily can hang the AirPods around your neck when you're not using them”, says Robin Westlund, Founder of Tapper. 

The brand was founded in September 2016 by Robin Westlund. In March 2017 Robin's friend Robert Sandmark from the Swedish sneaker label Eytys joined the company. They both have backgrounds in the fashion industry, specifically high-end accessories and they both share a passion for technology and fashion.

”I’ve always been interested in fashion and nice aesthetics. Growing up within the late 90’s, technology and its development was always present for me”, says Robert Sandmark.

Their vision is to create innovative accessories for your most used tech products. The name Tapper comes from the Swedish word for brave or courageous. Inspiration for the name was derived from Apple's senior vice president, Phil Schiller, saying that the decision to lose the headphone jack wasn't about a wireless future, it was essentially about being brave.

Tapper is exclusively available at colette in-store, at 213 Rue Saint Honoré in Paris, and online at www.colette.fr. The product will soon also be available in Tapper’s online shop at www.gettapper.com. The product is retailing for 50 EUR and will be released at additional retailers starting in April. Additions to the Tapper product portfolio will be presented during 2018.


Robin Westlund, Founder and CEO of Tapper
robin@gettapper.com

Robert Sandmark, Co-Founder of Tapper
robert@gettapper.com

For high-res video and images email:
hey@gettapper.com

Press:
www.gettapper.com/press


Photo: Karin Serdén

Robert Sandmark Co-Founder of Tapper (left in image)
Robin Westlund Founder and CEO of Tapper (right in image)

January 19th, 2017
Tapper Leather Strap for AirPods Available In-store and Online at colette in February

Stockholm-based Tapper launches at the iconic concept store colette in Paris in February. The fashion mecca is the first store in the world to retail Tapper’s debut product, a Leather Strap for AirPods designed to carry your AirPods around your neck so that you always have them close at hand.


Robin Westlund, Founder of Tapper
robin@gettapper.com

For high-res video and images email:
hey@gettapper.com

December 15, 2016
Tapper Launches at colette

Stockholm-based Tapper launches at the iconic concept store colette in Paris in the beginning of next year. The fashion mecca is the first store in the world to retail Tapper’s debut product, a Leather Strap for AirPods designed to carry your AirPods around your neck so that you always have them close at hand.

The strap comes in braided black leather and brass details. The vegetable tanned leather strap is made of premium lamb leather. The shells easily help you attach the AirPods. Thanks to the built-in magnets Tapper snaps the AirPods together around your neck to keep them safe.

All products are handcrafted in Sweden using only the finest materials for that ultimate premium feeling.

-There have been plenty of discussions whether you will lose your AirPods because they are so small. ”That's why I decided to design Tapper so that you easily can hang the AirPods around your neck when you're not using them”, says Robin Westlund,  Founder of Tapper.

The brand was founded in September 2016 by Robin Westlund. With a background in innovation and high-end accessories, Robin's vision is to create innovative accessories for your most used tech products. 

"Tapper" is Swedish for "brave" or "courageous". Inspiration for the name was derived from Apple's senior vice president, Phil Schiller, saying that the decision to lose the headphone jack wasn't about a wireless future. It was essentially about being brave. 

”The courage to move on, do something new, that betters all of us”

Tapper will be available in-store and online at colette, 213 Rue Saint Honoré in Paris and online at www.gettapper.com. The product will retail for 50 EUR and reach additional retailers sometime after the exclusive premiere at colette. There will be additions to the Tapper product portfolio.

Robin Westlund, Founder of Tapper

hey@gettapper.com

For high-res images:
www.gettapper.com/press

June 15th, 2021
HYPEBEAST

Tapper Launches Neck Case for AirPods Pro Plated in Precious Metals

After introducing the first-ever solid 18K gold chain for Apple AirPods and AirPods Pros earlier this year, Sweden-based brand Tapper has now released luxe and accessible neck cases for the AirPods Pro encouraging you to step up your AirPods game and preventing you from leaving them behind.

Priced between €195 and €245 EUR (approximately $237 and $297 USD), the cases are available in “18K Gold”, “925 Silver”, and “Hematite Black”. This product features a detachable snake chain and carabiner for “convenient and hassle-free safekeeping around your neck.”

Pre-orders are now open on Tapper’s website and will ship on August 18th.

 ----------

June 11th, 2021
Tapper Press Release 

Tapper launches elevated neck cases for AirPods Pro plated in precious metals, retailing at 195-245 EUR (245-295 USD)

Swedish brand Tapper drops a luxe range of AirPods Pro neck cases plated in precious 18K Gold, 925 Silver and Hematite Black.

Worried about losing your AirPods Pro and want to keep them close at hand? Don't fret, the latest release from Tapper puts your daily AirPods worries at ease. Featuring a detachable snake chain and carabiner for convenient and hassle-free safekeeping around your neck, the neck case collection is the accessible way to wear your AirPods Pro. Matching Tapper's bestselling Rope Chains for AirPods, choose from 18K Gold, 925 Silver or Hematite Black plated brass and step up your AirPods Pro game.

Launched at the iconic concept store colette in Paris in March 2017 with the original AirPods straps, Tapper creates innovative accessories for the tech products that you use daily.

Designed in Sweden and carefully crafted for ultimate luxury.

Tapper’s Neck Cases for AirPods Pro now available for preorder at gettapper.com

925 Silver and Hematite Black; 195 EUR (245 USD)

18K Gold; 245 EUR (295 USD)

----------

June 10th, 2021
VOGUE.COM

Off-White! Area! And More of the Fabulous Things Adut Akech Wears in a Week

----------

June 4th, 2021
Tapper Press Release 

Instagram teams up with Swedish Tapper on exclusive AirPods Rope Chains

Stockholm-based Tapper designs three elevated Rope Chains for AirPods curated by Instagram, exclusively developed for seeding

We're excited to announce the official Instagram x Tapper collaboration designed by Tapper and curated by Instagram. The collab features three rope chain styles developed for exclusive seeding, including Tapper's signature 18k gold and 925 silver plated rope chains and a third style featuring Instagram's signature gradient colour - all blinged up with an exclusive charm of the Instagram glyph logo and the message "Keep it reel", honouring Instagram Reels.

The Instagram x Tapper collection won't be for sale but will be seeded to a selected group of talents across Instagram.

----------

May 6th, 2021
LES ECHOS SÉRIE LIMITÉE

Parée pour Zoom

----------

March 22nd, 2021
HYPEBEAST

Keep your AirPods Secure With Tapper's Solid 18K Gold Mesh Chain

After introducing its options for carrying in style, Tapper has now released the first-ever solid 18K gold chain for Apple AirPods and AirPods Pro.

Handcrafted in Sweden by the fashion-tech name, the secure accessory is crafted of 18K yellow gold with a double knitted mesh chain form. The safe and stylish wearing option features a magnetic lock to secure around your neck and a matching Tapper logo charm. Each end of the chain has sections to hold each side of the AirPods and AirPods Pro in place when in the ears and when not in use.

Priced at €2,900 EUR (approximately $3,450 USD), the Solid 18K Gold Mesh Chain for the AirPods and AirPods Pro is available now on Tapper’s website.

----------




March 28th, 2021
HYPEBAE

WOULD YOU COP THIS 18K GOLD AIRPODS CHAIN FOR $3,460 USD?

Handcrafted by Swedish fashion-tech brand, Tapper.

----------

March 25th, 2021
VOGUE PARIS

7 pretty and practical AirPod accessories so you will never lose yours again

Here, the AirPod accessory comes in the form of a chain to wear around you neck, halfway between a necklace and a sunglasses chain. Tapper created this version to clip to your AirPods, so you will never lose them again. Available in gold, silver, rose gold, black, blue, white or pink.

----------

March 27th, 2021
GIZMODO JAPAN

Apple AirPodsを落とさないよう18金の組紐で繋いでみない？37万円ですってよ

Apple AirPodsが何個買えるお値段？

18金の純金を手作業で二重編みのメッシュにした、Apple AirPods用のチェーンが2,900ユーロ（約37万円）で発売されています。せっかく完全無線になったイヤフォンなのに、落として失くしがちなAirPods。お金持ちはこういうアクセサリーで、落下防止とオシャレを両立させるのでしょうね。

長さは67cmと首に回すのにちょうど良く、チェーンにはメーカーであるTapperのロゴをあしらったチャームが、アクセントしてブラ下がっています。また両端のネオジム磁石でくっつくので、耳から外していてもどこかに引っ掛けてすっぽ抜ける心配がありません。

Tapperは他にも、18金のローズゴールドでメッキしたチェーンが90ユーロ（約1万1,600円）、18金メッキが80ユーロ（約1万300円）、925銀メッキおよび黒いヘマタイトのメッキが70ユーロ（約9,000円）といったラインナップだけでなく、それらの半額以下にて革製やナイロン製の組紐も売っています。気になる方はぜひチェックしてみてください。

----------

March 23rd, 2021
HYPEBEAST CHINA

Tapper 推出全新 18K 金 Apple AirPods 项炼配饰

Tapper 过去便曾带来一系列 Apple AirPods、AirPods Pro 项炼配饰，今回品牌再度推出一款全新 18K 金版本，制作上于瑞士当地手工打造，将 18K 金塑成网状编织样式搭配品牌徽标饰牌，并具有磁吸功能确保未配戴时稳固与装饰作用，末端的切口设计更能令耳机牢牢固定避免遗失。

此款 Solid 18K Gold Mesh Chain 要价 €2,900 欧元，目前已经登陆官网发售，Apple AirPods 与 AirPods Pro 皆可适用，有兴趣的读者不妨多加留意。

----------

March 24th, 2021
HYPEBEAST KOREA

3백90만 원짜리 에어팟 액세서리? 태퍼의 18K 골드 메시 체인

애플 에어팟과 에어팟 프로를 위한 럭셔리 액세서리의 진화가 계속되고 있다. 태퍼가 출시한 새로운 액세서리는 바로 골드 메시로 제작한 체인이다. 스웨덴에서 수작업으로 만들어진 해당 체인은 18K 황금을 더블 니트 메시 체인으로 가공한 형태를 지니고 있다. 기존 금속 액세서리보다 부드러운 질감과 유연성을 지니고 있는 것이 특징. 태퍼의 에어팟용 솔리드 18K 골드 메시 체인은 2천9백 유로, 한화 약 3백90만 원에 지금 브랜드 웹사이트에서 구매 가능하다.

----------




March 19th, 2021
Tapper Press Release 

Tapper drops first-ever solid 18K gold chain for AirPods and AirPods Pro retailing at €2900, handcrafted in Sweden

Swedish fashion tech brand Tapper crafts solid 18K yellow gold double knitted mesh chain for Apple AirPods and AirPods Pro, handcrafted and designed in Sweden

With Tapper’s 18K gold plated rope chain being the brand’s bestseller, it’s time the signature AirPod accessory got a luxe new update.  Crafted in solid 18K yellow gold double knitted mesh, the exclusive Tapper chain features a solid 18K yellow gold Tapper logo charm and a magnetic lock to secure around your neck. Like fine jewelry for your AirPods, this one of a kind chain is the opulent new release keeping your AirPods and AirPods Pro both safe and stylish.

Handcrafted and designed in Sweden.  Tapper Solid 18K Gold Mesh Chain retails at €2900; available at gettapper.com.

Tapper created the original straps and chains that protect and elevate the look of your Apple AirPods and AirPods Pro, the first straps having launched in March 2017 at the iconic concept store colette in Paris. Using the Tapper Chain is the convenient and hassle-free way to wear and access your AirPods.





Dec 14th, 2020
HYPEBAE

THE BEST AIRPODS JEWELRY AND ACCESSORIES FOR YOUR APPLE HEADPHONES

 

June 3rd, 2020
Marie Claire Arabia

هكذا تحمين سماعة أذنك اللاسلكيّة من الضياع

 

 

May 28th, 2020
ELLE Taiwan

AirPods Pro 打造18K金項鍊掛繩，風靡歐美時尚圈！還有8款夢幻色皮革設計，果粉最愛Tapper必收！

 

March 20th, 2020
GQ Magazine

10 coolest things of the week

As the great André 3000 once asked, “What's cooler than being cool?” That's right, “Ice cold!” And these 18k gold-plated AirPod chains from Tapper are practically freezing, so fresh and so clean, just waiting to hang around your neck and blind passers-by when they catch the sunlight. Sure, you don't need them, but did you really need those £159 AirPods in the first place? Thought not. If you're going to flex, then at least flex hard. 

March 3rd, 2020
HYPEBEAST

Tapper Crafts 18K Gold, 925 Silver & Black Hematite Plated AirPods Rope Chains

 

Adding to the alternative carry trend, Tapper has crafted a series of luxurious carrying options for the Apple AirPods and AirPods Pro. Tapper’s Rope Chains help ensure that your preferred audio option won’t get lost and allows you to wear them like an accessory.

Available in “18K Gold”, “925 Silver” and “Black Hematite” plating options, the braided brass chains attach to the end of the AirPods to be worn around the neck. The ends of the chain feature coated neodymium magnets holders marked with “Tapper” for secure carry.

.....

 

March 3rd, 2020
HYPEBEAST

全新救星！Tapper 豪華打造 18K 金 Apple AirPods、AirPods Pro 周邊項鍊

 

 

March 3rd, 2020
HIGHSNOBIETY

Tapper’s New ’18K Gold’ Airpods Chains Are Actually Super Affordable

 

March 3rd, 2020
HYPEBEAST KOREA

테퍼, 금과 은으로 만든 에어팟 전용 스트랩 출시

.....

March 4th, 2020
HYPEBEAST CHINA

另有提供 925 银与黑赤铁矿两种设计

 

 

March 4th, 2020
GQ TAIWAN

AirPods變身項鍊！瑞典品牌Tapper推出18K金、925銀打造的「AirPods頸掛鍊」

 

 

March 5th, 2020
Soul4Street Thailand

สร้อยคอสุดหรูทำด้วยทอง 18K จาก Tapper สำหรับ AirPods

 

February 17th, 2020

South China Morning Post

Will a Swedish start-up’s US$90 accessory to keep US$249 AirPods safe find any takers in China?

.....

 

December 4th, 2019
New York Post

These $60 ‘anti-loss’ straps turn your AirPods into normal headphones

Designed by Swedish manufacturer Tapper and available from Nordstrom, the device is touted as one that “protects your Apple AirPods. The magnetic lock snaps the AirPods around your neck.”

Nylon and leather versions with brass detailing are available via Nordstrom, but gold-  and silver-plated versions are up for grabs on Tapper’s UK-based site.

”We believe that premium products should be a combination of great functionality and smart design,” Tapper hypes.

Well, perhaps there’s a built-in audience for such retroactive accessories.

 

December 4th, 2019
ABC7NY

Retailers selling 'Carrying Straps' for AirPods, turning them into headphones

 

Tapper in abc7 news Dec 2019 from Tapper on Vimeo.

 Airpods are having a moment, and if you have them, you know they're pricey.

To ease the anxiety of losing the wireless earbuds, retailers are now selling carrying straps.

They're a sort of leash for your expensive earbuds.
A company called Tapper makes them and retailers like Amazon and Nordstrom are selling them. All you have to do is attach the carrying straps and suddenly the wireless buds look like -- you guessed it -- headphones. Someone on Twitter is going viral with commentary, "Ladies and gentlemen, we have officially come full circle."

The straps cost about $60 on top of the roughly $150 to $250 for the airpods.

Regular old headphones? $5 and up, and straps are included.

 

December 2nd, 2019
Fuckjerry, instagram

Ladies and gentlemen we have finally come full circle

 

December 3rd, 2019
9gag, instagram

We have come full circle

 

 

December 4th, 2019
CBS News

How not to lose your AirPods: Put them on a $60 cord

Tapper in CBSNews December 4th 2019 from Tapper on Vimeo.

 

Scared of losing your AirPods? Here's one way to secure the pricey, cordless earbuds: Attach them to a cord. Nordstrom is selling a $60 leather "AirPod Carrying Strap."

"Avoid losing your wireless AirPods by attaching them to this magnetic-locking leather strap," reads the description of the product, which the retailer recommends "wearing around the neck when not in use." 

More than 5,000 online shoppers were viewing the accessory Tuesday afternoon, according to website analytics.

 

December 2nd, 2019
Business Insider

Retailers like Nordstrom and Amazon are selling items like a $60 AirPod 'carrying strap' to capitalize on people's anxiety around losing a wireless earbud

Anxiety over misplaced AirPods has been on the rise since the product was first unveiled in 2016. The ease at which a single bud can go missing has become the source of chronic stress dreams and mounting detritus on subway tracks. (I myself have personally lost one or both of my AirPods several times in the less than six months I've owned them — and that doesn't count the time the charging case was run over by a Lyft.)

"I actually felt free," one AirPod user told The Wall Street Journal after one of his AirPods fell onto the runway while boarding a flight. "I'm back to holding the phone to my ear, which seems primitive. But, hey, it works."

In response, some retailers are looking to capitalize on the fear of losing a singular AirPod, which as a set retails for either $159 for the regular model or $250 for the recently released AirPod Pro. On Monday afternoon, a viral post mocking a carrying strap on the Nordstrom website began making the rounds on popular Instagram meme accounts like @FuckJerry.

"Ladies and gentleman, we have officially come full circle," @FuckJerry wrote on a post that currently has more than 200,000 likes. 

 

 

December 2nd, 2019
Unilad

You Can Get AirPod Carrying Straps That Make AirPods Normal Earphones Again

The straps, which let the AirPods dangle around the wearer’s neck (you know, like the wire already attached to earphones), have magnetic locks that are said to ‘protect’ your pods by snapping them around your neck.

Sold by Tapper, the straps come in a range of different colours and materials – ranging from nylon to leather to gold-plated rope chains – and cost anywhere from €30 to €70 (£25 to £60).

Which begs the question: why?! Sure, the leather straps look fashionable and I’m sure the gold-plated chain has its perks, but I thought the whole point of AirPods was so you didn’t have to deal with the wires getting tangled?

Well, maybe that wasn’t the whole point – that could have something to do with their impressive features – but you know where I’m coming from.

Regardless, this just goes to show we’ve well and truly reached peak millennial and there’s no turning back from here.

If you have a story you want to tell, send it to UNILAD via story@unilad.com

 

December 3rd, 2019
Daily Mail Online

Shoppers are mocked for buying a $60 'carrying strap' to link wireless AirPods together.

The carrying strap can be bought on clothing and gift website Nordstrom, which sells leather versions for $60 (£49.31).
Customers were apparently delighted and left irony-free reviews.
One wrote: 'Perfect accessory for Air-Pods. Bought this for my daughter in law as a stocking stuffer, as we are also giving her new Air-Pods for the holidays!
'Exceptionally well made and very reasonably priced!
'Highly recommend as a gift for someone special or even for yourself!'
Another said: 'Love the high quality and the touch of fashion. It's the perfect accessory for my AirPods. Can't live without it.'
One customer was a little more sceptical, commenting: 'Great idea but it's a little short. May have been better if it was adjustable. It should be a little longer.
'Otherwise, your pods will be very secure. it keeps them held in very well.'
Tapper and Nordstrom have been contacted for comment.
 

 

December 3rd, 2019

Daily Mirror UK

Write up in the UK's Daily Mirror

 

 

December 5th, 2019
People Magazine Online

For $60, This 'Carrying Strap' Will Turn Your AirPods Back Into Regular Headphones

As the saying goes, everything old is new again.

The Swedish company Tapper has created what they believe to be the perfect solution for keeping track of your Apple AirPods — a carrying strap. But commenters have noticed one hilarious issue…

While Apple’s tiny bluetooth earpieces are notoriously easy to lose, the internet was quick to point out that Tapper’s strap essentially turns your futuristic and pricey ($159-$249) listening devices back into the original wired Apple EarPods of yore.

According to Tapper’s website, the product was dreamed up in 2016, just three days after Apple announced the original AirPods, and allows users to “avoid losing your AirPods by attaching them to this magnetic-locking leather strap and wearing around the neck when not in use.”

 

December 6th, 2019
People Magazine Online

Carrying straps are being sold for around Rs 6k to turn AirPods into earphones. Netizens are laughing over it.

AirPods are undeniably one of the most popular tech products in the market at the moment. The expensive tiny earpieces are considered futuristic and revolutionary for how they provide a unique wireless experience for the users.
However, a product called 'Carrying Strap' has been introduced by a Swedish company, Tapper, which is meant to prevent the AirPods from being lost.
How they do that exactly has a funny twist.
The product is basically a wire-like accessory that lets the user keep track of their tiny AirPods. These carrying straps basically turn Airpods into the usual wired earphones. Irony just hit really hard.
The straps, along with the website of Tapper are also being sold on several online retail websites for around Rs 2,300 to Rs 6,300 ($33 to $88).
The product is going viral on the internet and for all the right reasons. The netizens can't help but laugh over how it defeats the basic purpose of AirPods.
Interestingly, a variant of the carrying strap collection called Black Leather Lamb/Brass is already sold out on the Tapper website.

 

 

December 5th, 2019
Fast Company

Retailers are selling $60 cords for Apple’s wireless Airpods

Wireless earbuds seem great, of course, until one falls out of your ear and down a sewer grate. Single Airpod Syndrome is a very real consequence of the new, untethered world of audio. That’s why Apple actually offers single Airpod replacements. That’s also why one company called Tapper introduced a solution of its own: Airpod cords. 

First spotted by Boingboing, the $60 strap wraps around your neck and connects to your Airpods via magnets. That means if one falls out of your ear, it’s anchored to your body—like a rope climber is anchored to a mountain, or, you know, a normal, wired pair of earbuds were once anchored to your phone. What more is there to say here? 

 

December 5th, 2019
Der Standard

Paradoxer Geschenketipp: Nutzer spotten über 80 Euro teures Band für kabellose Airpods

  

December 7th, 2019
Techbook DE

Kurioses Gadget legt kabellose Apple AirPods an die Leine

 

December 5th 2019
Fox 5 NY

This twisty neck strap for your AirPods costs $60

 

 

December 6th, 2019
Expressen Sweden

Tapper-grundaren Robin Westlund svarar på kritiken genom att med glimten i ögat presentera sig själv med samma fras på sitt personliga Instagramkonto.   

 

December 9th 2019
BREAKIT Swe 

Briljant produkt – eller korkad idé?

"Produkten finns av en anledning och det är att det finns ett behov av att man inte vill tappa bort sina Airpods helt enkelt", säger Robin Westlund, en av grundarna till Expressen.

"Man vill också göra det lite personligare, lite som en accessoar."

Men trots hånen så verkar det ändå gå bra för Tapper. Robin Westlund säger till Expressen att man nästan har sålt slut på snörena i det amerikanska varuhuset Nordstroms webbshop.

 

 

December 11th, 2019
Scandinavian Man

Internet goes nuts for Swedish ”anti-loss” straps turning your AirPods into normal headphones. Three years after the founding, everyone has been talking about Tapper during the last week.

Last week, after being featured in a post on Instagram viral account fuckjerry, the brand was picked up by a bunch of leading media outlets, including New York Post, UNILAD, Daily Mail, 9gag, Business Insider, and i-D. Some reports being ironic, some not.

— The attention the fuckjerry post garnered, along with the subsequent reposts and the products virality, certainly caught us by surprise. We’ve always known that the Tapper Strap is an easy target for quick jokes but the feedback we’ve been getting from our actual customers speak for itself; the AirPods are easy to loose and the Tapper AirPod Strap is there to assist. Plus, it looks good! With all the irreverent posts — and some quite funny memes! — our spike in sales only emphasize the want for our product, says Sandmark, adding that the brand has big plans and a new range of products for 2020.

 

December 3rd 2019
RT

‘We’ve come full circle’: Twitter balks at $60 AirPod carrying straps that defeat original purpose of in-ears

 

 

December 3rd 2019
Business Insider India

Retailers like Nordstrom and Amazon are selling items like a $60 AirPod 'carrying strap' to capitalize on people's anxiety around losing a wireless earbud

 

January issue 2020
House & Garden

 

 

 

December 6th, 2019
Business Insider DE

Skurriles Accessoire: Diese Kabel von Amazon und Co. sollen verhindern, dass ihr eure Airpods verliert

   

  

September 11th, 2019
GQ Japan

Multicolored AirPod Straps

Stockholm-based Tapper announced their new colors of AirPods accessories. This is a must-see for Apple users.

A brand launched in 2016 in Stockholm, Sweden, Tapper has announced the new colors of their magnetic lightweight strap for AirPods. Estnation, Delphonics, Yodobashi Camera, BicCamera, etc. are now selling Tapper's leather and nylon straps for AirPods nationwide.

AirPods is a wireless earphone compatible with Apple products. Tapper's straps are comfortable to wear and does not get in the way, without them, your AirPods may be lost in an active scene.

Tapper's straps eliminate the worry by connecting the left and right earphones with a strap. Moreover, the simple but excellent functionality and design has become popular all over the world, such as using leather for the straps luxuriously and attaching them to the chest by attaching the left and right with magnets.

This time, a new green leather strap has been added and a new nylon model has appeared that is ideal for training and running. There are also plenty of color variations, so you can choose according to your outfit. If you love AirPods, try it.

September 6th, 2019
SUITCASE Magazine

THE CARRY ON: SEPTEMBER 2019

2. Tapper, AirPods straps in Black Lamb Leather / Brass, £50

Wireless listening is bliss. We’ve declared AirPods our most-prized piece of tech (excluding our phones, naturally) and it’s true; that is until you lose a pod. Sure, Find My iPhone allows you to see your AirPods on a map – you can even play a sound to locate them – but if your AirPods are offline, you have a problem. Clumsy, careless types can rest easy with Tapper’s chic leather strap (a nylon version is also available). It’s designed with a magnetic lock that snaps the AirPods around your neck – think mitten minders for your headphones.

February 28th, 2019
GINZA

The fear of losing your AirPods is now solved! Tapper from Sweden offers exclusive leather straps for AirPods

Nowadays wireless earphones have become mainstream. Just because they're wireless, there's no need to worry about losing them. The fashionable and exclusive AirPods accessories brand Tapper eliminates such anxiety!

 

 

January 8th, 2019
ARCHIVE XXI

Start 2019 dancing with Tapper

AFTER A VERY BUSY END OF YEAR DANCING UNTIL THE SUN CAME OUT, WE FELT THE NEW YEAR SHOULD KEEP THE PARTY GOING. STOCKHOLM BASED ROBIN WESTLUND & ROBERT SANDMARK, FOUNDERS OF COOL BRAND TAPPER, DESIGNED A SPECIAL PLAYLIST FOR US, MADE FOR DANCING UNDER THE STARS.

January 8th, 2018
Tapper x nous  

 

 

Former directors at colette launches a new concept store retailing Tapper

nous, a new concept store in Paris opened January 8th in the famous area of colette. nous is owned by former directors from the sneakers, high-tech and watches departments at the former iconic retailer colette.

The store will offer a wider range of watches, high-tech goods, glasses, accessories, sneakers and streetwear, including Tapper's Leather Strap for AirPods.

Tapper is the Stockholm based fashion tech start up founded by the two friends Robin Westlund and Robert Sandmark. Their debut product, a Leather Strap for AirPods, is designed to carry your AirPods around your neck. The strap is made of lamb nappa leather and comes with brass detailing.

Tapper is now available in-store and online at https://nous.paris for 50€.

In Sweden Tapper is available at NK Details, Mood Details, Digital Inn, Macforum and on all SAS flights, to name a few.

 

_________________________________ 

Adress nous: 48, rue Cambon, 75001 Paris

Instagram nous: @nous.paris

___________________________________ 

www.gettapper.com

@gettapper

___________________________________ 

Robin Westlund, Founder of Tapper
robin@gettapper.com

Robert Sandmark, Co-Founder of Tapper
robert@gettapper.com

For high resolution pictures and movies, email:
robert@gettapper.com

Press:
www.gettapper.com/press

December 15th, 2017
Scandinavian MAN's Online Weekly Guide

 

Scandinavian MAN is a new biannual magazine and a launch platform, bringing Scandinavian values and Nordic brands to a global stage.

November Issue, 2017
Swedish Men's Fashion Magazine Café 

 

October Issue, 2017
Swedish Travel Magazine Kupé 

 

Kupé magazine is available on all trains and train stations in Sweden, owned by SJ AB, Swedish railways

March 13th, 2017
Tapper Leather Strap for AirPods now Available In-Store and Online at colette

Tapper, a new fashion/tech brand based in Stockholm, just launched at the iconic concept store colette in Paris. Their debut product is a Leather Strap for AirPods designed to snap your AirPods around your neck when not in use. 

The leather strap comes with brass detailing and is made of premium lamb leather. The soft shells makes it easy to attach the AirPods and thanks to the built-in magnets the AirPods snaps together around your neck. All products are handcrafted in Sweden using only the finest materials for that ultimate premium feeling.

The idea of a strap for AirPods came when Robin read about the AirPods and understood that there would be a demand for how to keep track of and use the AirPods in a smart and functional way. ”That's why we decided to design Tapper so that you easily can hang the AirPods around your neck when you're not using them”, says Robin Westlund, Founder of Tapper. 

The brand was founded in September 2016 by Robin Westlund. In March 2017 Robin's friend Robert Sandmark from the Swedish sneaker label Eytys joined the company. They both have backgrounds in the fashion industry, specifically high-end accessories and they both share a passion for technology and fashion.

”I’ve always been interested in fashion and nice aesthetics. Growing up within the late 90’s, technology and its development was always present for me”, says Robert Sandmark.

Their vision is to create innovative accessories for your most used tech products. The name Tapper comes from the Swedish word for brave or courageous. Inspiration for the name was derived from Apple's senior vice president, Phil Schiller, saying that the decision to lose the headphone jack wasn't about a wireless future, it was essentially about being brave.

Tapper is exclusively available at colette in-store, at 213 Rue Saint Honoré in Paris, and online at www.colette.fr. The product will soon also be available in Tapper’s online shop at www.gettapper.com. The product is retailing for 50 EUR and will be released at additional retailers starting in April. Additions to the Tapper product portfolio will be presented during 2018.


Robin Westlund, Founder and CEO of Tapper
robin@gettapper.com

Robert Sandmark, Co-Founder of Tapper
robert@gettapper.com

For high-res video and images email:
hey@gettapper.com

Press:
www.gettapper.com/press


Photo: Karin Serdén

Robert Sandmark Co-Founder of Tapper (left in image)
Robin Westlund Founder and CEO of Tapper (right in image)

January 19th, 2017
Tapper Leather Strap for AirPods Available In-store and Online at colette in February

Stockholm-based Tapper launches at the iconic concept store colette in Paris in February. The fashion mecca is the first store in the world to retail Tapper’s debut product, a Leather Strap for AirPods designed to carry your AirPods around your neck so that you always have them close at hand.


Robin Westlund, Founder of Tapper
robin@gettapper.com

For high-res video and images email:
hey@gettapper.com

December 15, 2016
Tapper Launches at colette

Stockholm-based Tapper launches at the iconic concept store colette in Paris in the beginning of next year. The fashion mecca is the first store in the world to retail Tapper’s debut product, a Leather Strap for AirPods designed to carry your AirPods around your neck so that you always have them close at hand.

The strap comes in braided black leather and brass details. The vegetable tanned leather strap is made of premium lamb leather. The shells easily help you attach the AirPods. Thanks to the built-in magnets Tapper snaps the AirPods together around your neck to keep them safe.

All products are handcrafted in Sweden using only the finest materials for that ultimate premium feeling.

-There have been plenty of discussions whether you will lose your AirPods because they are so small. ”That's why I decided to design Tapper so that you easily can hang the AirPods around your neck when you're not using them”, says Robin Westlund,  Founder of Tapper.

The brand was founded in September 2016 by Robin Westlund. With a background in innovation and high-end accessories, Robin's vision is to create innovative accessories for your most used tech products. 

"Tapper" is Swedish for "brave" or "courageous". Inspiration for the name was derived from Apple's senior vice president, Phil Schiller, saying that the decision to lose the headphone jack wasn't about a wireless future. It was essentially about being brave. 

”The courage to move on, do something new, that betters all of us”

Tapper will be available in-store and online at colette, 213 Rue Saint Honoré in Paris and online at www.gettapper.com. The product will retail for 50 EUR and reach additional retailers sometime after the exclusive premiere at colette. There will be additions to the Tapper product portfolio.

Robin Westlund, Founder of Tapper

hey@gettapper.com

For high-res images:
www.gettapper.com/press

June 15th, 2021
HYPEBEAST

Tapper Launches Neck Case for AirPods Pro Plated in Precious Metals

After introducing the first-ever solid 18K gold chain for Apple AirPods and AirPods Pros earlier this year, Sweden-based brand Tapper has now released luxe and accessible neck cases for the AirPods Pro encouraging you to step up your AirPods game and preventing you from leaving them behind.

Priced between €195 and €245 EUR (approximately $237 and $297 USD), the cases are available in “18K Gold”, “925 Silver”, and “Hematite Black”. This product features a detachable snake chain and carabiner for “convenient and hassle-free safekeeping around your neck.”

Pre-orders are now open on Tapper’s website and will ship on August 18th.

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June 11th, 2021
Tapper Press Release 

Tapper launches elevated neck cases for AirPods Pro plated in precious metals, retailing at 195-245 EUR (245-295 USD)

Swedish brand Tapper drops a luxe range of AirPods Pro neck cases plated in precious 18K Gold, 925 Silver and Hematite Black.

Worried about losing your AirPods Pro and want to keep them close at hand? Don't fret, the latest release from Tapper puts your daily AirPods worries at ease. Featuring a detachable snake chain and carabiner for convenient and hassle-free safekeeping around your neck, the neck case collection is the accessible way to wear your AirPods Pro. Matching Tapper's bestselling Rope Chains for AirPods, choose from 18K Gold, 925 Silver or Hematite Black plated brass and step up your AirPods Pro game.

Launched at the iconic concept store colette in Paris in March 2017 with the original AirPods straps, Tapper creates innovative accessories for the tech products that you use daily.

Designed in Sweden and carefully crafted for ultimate luxury.

Tapper’s Neck Cases for AirPods Pro now available for preorder at gettapper.com

925 Silver and Hematite Black; 195 EUR (245 USD)

18K Gold; 245 EUR (295 USD)

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June 10th, 2021
VOGUE.COM

Off-White! Area! And More of the Fabulous Things Adut Akech Wears in a Week

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June 4th, 2021
Tapper Press Release 

Instagram teams up with Swedish Tapper on exclusive AirPods Rope Chains

Stockholm-based Tapper designs three elevated Rope Chains for AirPods curated by Instagram, exclusively developed for seeding

We're excited to announce the official Instagram x Tapper collaboration designed by Tapper and curated by Instagram. The collab features three rope chain styles developed for exclusive seeding, including Tapper's signature 18k gold and 925 silver plated rope chains and a third style featuring Instagram's signature gradient colour - all blinged up with an exclusive charm of the Instagram glyph logo and the message "Keep it reel", honouring Instagram Reels.

The Instagram x Tapper collection won't be for sale but will be seeded to a selected group of talents across Instagram.

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May 6th, 2021
LES ECHOS SÉRIE LIMITÉE

Parée pour Zoom

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March 22nd, 2021
HYPEBEAST

Keep your AirPods Secure With Tapper's Solid 18K Gold Mesh Chain

After introducing its options for carrying in style, Tapper has now released the first-ever solid 18K gold chain for Apple AirPods and AirPods Pro.

Handcrafted in Sweden by the fashion-tech name, the secure accessory is crafted of 18K yellow gold with a double knitted mesh chain form. The safe and stylish wearing option features a magnetic lock to secure around your neck and a matching Tapper logo charm. Each end of the chain has sections to hold each side of the AirPods and AirPods Pro in place when in the ears and when not in use.

Priced at €2,900 EUR (approximately $3,450 USD), the Solid 18K Gold Mesh Chain for the AirPods and AirPods Pro is available now on Tapper’s website.

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March 28th, 2021
HYPEBAE

WOULD YOU COP THIS 18K GOLD AIRPODS CHAIN FOR $3,460 USD?

Handcrafted by Swedish fashion-tech brand, Tapper.

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March 25th, 2021
VOGUE PARIS

7 pretty and practical AirPod accessories so you will never lose yours again

Here, the AirPod accessory comes in the form of a chain to wear around you neck, halfway between a necklace and a sunglasses chain. Tapper created this version to clip to your AirPods, so you will never lose them again. Available in gold, silver, rose gold, black, blue, white or pink.

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March 27th, 2021
GIZMODO JAPAN

Apple AirPodsを落とさないよう18金の組紐で繋いでみない？37万円ですってよ

Apple AirPodsが何個買えるお値段？

18金の純金を手作業で二重編みのメッシュにした、Apple AirPods用のチェーンが2,900ユーロ（約37万円）で発売されています。せっかく完全無線になったイヤフォンなのに、落として失くしがちなAirPods。お金持ちはこういうアクセサリーで、落下防止とオシャレを両立させるのでしょうね。

長さは67cmと首に回すのにちょうど良く、チェーンにはメーカーであるTapperのロゴをあしらったチャームが、アクセントしてブラ下がっています。また両端のネオジム磁石でくっつくので、耳から外していてもどこかに引っ掛けてすっぽ抜ける心配がありません。

Tapperは他にも、18金のローズゴールドでメッキしたチェーンが90ユーロ（約1万1,600円）、18金メッキが80ユーロ（約1万300円）、925銀メッキおよび黒いヘマタイトのメッキが70ユーロ（約9,000円）といったラインナップだけでなく、それらの半額以下にて革製やナイロン製の組紐も売っています。気になる方はぜひチェックしてみてください。

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March 23rd, 2021
HYPEBEAST CHINA

Tapper 推出全新 18K 金 Apple AirPods 项炼配饰

Tapper 过去便曾带来一系列 Apple AirPods、AirPods Pro 项炼配饰，今回品牌再度推出一款全新 18K 金版本，制作上于瑞士当地手工打造，将 18K 金塑成网状编织样式搭配品牌徽标饰牌，并具有磁吸功能确保未配戴时稳固与装饰作用，末端的切口设计更能令耳机牢牢固定避免遗失。

此款 Solid 18K Gold Mesh Chain 要价 €2,900 欧元，目前已经登陆官网发售，Apple AirPods 与 AirPods Pro 皆可适用，有兴趣的读者不妨多加留意。

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March 24th, 2021
HYPEBEAST KOREA

3백90만 원짜리 에어팟 액세서리? 태퍼의 18K 골드 메시 체인

애플 에어팟과 에어팟 프로를 위한 럭셔리 액세서리의 진화가 계속되고 있다. 태퍼가 출시한 새로운 액세서리는 바로 골드 메시로 제작한 체인이다. 스웨덴에서 수작업으로 만들어진 해당 체인은 18K 황금을 더블 니트 메시 체인으로 가공한 형태를 지니고 있다. 기존 금속 액세서리보다 부드러운 질감과 유연성을 지니고 있는 것이 특징. 태퍼의 에어팟용 솔리드 18K 골드 메시 체인은 2천9백 유로, 한화 약 3백90만 원에 지금 브랜드 웹사이트에서 구매 가능하다.

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March 19th, 2021
Tapper Press Release 

Tapper drops first-ever solid 18K gold chain for AirPods and AirPods Pro retailing at €2900, handcrafted in Sweden

Swedish fashion tech brand Tapper crafts solid 18K yellow gold double knitted mesh chain for Apple AirPods and AirPods Pro, handcrafted and designed in Sweden

With Tapper’s 18K gold plated rope chain being the brand’s bestseller, it’s time the signature AirPod accessory got a luxe new update.  Crafted in solid 18K yellow gold double knitted mesh, the exclusive Tapper chain features a solid 18K yellow gold Tapper logo charm and a magnetic lock to secure around your neck. Like fine jewelry for your AirPods, this one of a kind chain is the opulent new release keeping your AirPods and AirPods Pro both safe and stylish.

Handcrafted and designed in Sweden.  Tapper Solid 18K Gold Mesh Chain retails at €2900; available at gettapper.com.

Tapper created the original straps and chains that protect and elevate the look of your Apple AirPods and AirPods Pro, the first straps having launched in March 2017 at the iconic concept store colette in Paris. Using the Tapper Chain is the convenient and hassle-free way to wear and access your AirPods.





Dec 14th, 2020
HYPEBAE

THE BEST AIRPODS JEWELRY AND ACCESSORIES FOR YOUR APPLE HEADPHONES

 

June 3rd, 2020
Marie Claire Arabia

هكذا تحمين سماعة أذنك اللاسلكيّة من الضياع

 

 

May 28th, 2020
ELLE Taiwan

AirPods Pro 打造18K金項鍊掛繩，風靡歐美時尚圈！還有8款夢幻色皮革設計，果粉最愛Tapper必收！

 

March 20th, 2020
GQ Magazine

10 coolest things of the week

As the great André 3000 once asked, “What's cooler than being cool?” That's right, “Ice cold!” And these 18k gold-plated AirPod chains from Tapper are practically freezing, so fresh and so clean, just waiting to hang around your neck and blind passers-by when they catch the sunlight. Sure, you don't need them, but did you really need those £159 AirPods in the first place? Thought not. If you're going to flex, then at least flex hard. 

March 3rd, 2020
HYPEBEAST

Tapper Crafts 18K Gold, 925 Silver & Black Hematite Plated AirPods Rope Chains

 

Adding to the alternative carry trend, Tapper has crafted a series of luxurious carrying options for the Apple AirPods and AirPods Pro. Tapper’s Rope Chains help ensure that your preferred audio option won’t get lost and allows you to wear them like an accessory.

Available in “18K Gold”, “925 Silver” and “Black Hematite” plating options, the braided brass chains attach to the end of the AirPods to be worn around the neck. The ends of the chain feature coated neodymium magnets holders marked with “Tapper” for secure carry.

.....

 

March 3rd, 2020
HYPEBEAST

全新救星！Tapper 豪華打造 18K 金 Apple AirPods、AirPods Pro 周邊項鍊

 

 

March 3rd, 2020
HIGHSNOBIETY

Tapper’s New ’18K Gold’ Airpods Chains Are Actually Super Affordable

 

March 3rd, 2020
HYPEBEAST KOREA

테퍼, 금과 은으로 만든 에어팟 전용 스트랩 출시

.....

March 4th, 2020
HYPEBEAST CHINA

另有提供 925 银与黑赤铁矿两种设计

 

 

March 4th, 2020
GQ TAIWAN

AirPods變身項鍊！瑞典品牌Tapper推出18K金、925銀打造的「AirPods頸掛鍊」

 

 

March 5th, 2020
Soul4Street Thailand

สร้อยคอสุดหรูทำด้วยทอง 18K จาก Tapper สำหรับ AirPods

 

February 17th, 2020

South China Morning Post

Will a Swedish start-up’s US$90 accessory to keep US$249 AirPods safe find any takers in China?

.....

 

December 4th, 2019
New York Post

These $60 ‘anti-loss’ straps turn your AirPods into normal headphones

Designed by Swedish manufacturer Tapper and available from Nordstrom, the device is touted as one that “protects your Apple AirPods. The magnetic lock snaps the AirPods around your neck.”

Nylon and leather versions with brass detailing are available via Nordstrom, but gold-  and silver-plated versions are up for grabs on Tapper’s UK-based site.

”We believe that premium products should be a combination of great functionality and smart design,” Tapper hypes.

Well, perhaps there’s a built-in audience for such retroactive accessories.

 

December 4th, 2019
ABC7NY

Retailers selling 'Carrying Straps' for AirPods, turning them into headphones

 

Tapper in abc7 news Dec 2019 from Tapper on Vimeo.

 Airpods are having a moment, and if you have them, you know they're pricey.

To ease the anxiety of losing the wireless earbuds, retailers are now selling carrying straps.

They're a sort of leash for your expensive earbuds.
A company called Tapper makes them and retailers like Amazon and Nordstrom are selling them. All you have to do is attach the carrying straps and suddenly the wireless buds look like -- you guessed it -- headphones. Someone on Twitter is going viral with commentary, "Ladies and gentlemen, we have officially come full circle."

The straps cost about $60 on top of the roughly $150 to $250 for the airpods.

Regular old headphones? $5 and up, and straps are included.

 

December 2nd, 2019
Fuckjerry, instagram

Ladies and gentlemen we have finally come full circle

 

December 3rd, 2019
9gag, instagram

We have come full circle

 

 

December 4th, 2019
CBS News

How not to lose your AirPods: Put them on a $60 cord

Tapper in CBSNews December 4th 2019 from Tapper on Vimeo.

 

Scared of losing your AirPods? Here's one way to secure the pricey, cordless earbuds: Attach them to a cord. Nordstrom is selling a $60 leather "AirPod Carrying Strap."

"Avoid losing your wireless AirPods by attaching them to this magnetic-locking leather strap," reads the description of the product, which the retailer recommends "wearing around the neck when not in use." 

More than 5,000 online shoppers were viewing the accessory Tuesday afternoon, according to website analytics.

 

December 2nd, 2019
Business Insider

Retailers like Nordstrom and Amazon are selling items like a $60 AirPod 'carrying strap' to capitalize on people's anxiety around losing a wireless earbud

Anxiety over misplaced AirPods has been on the rise since the product was first unveiled in 2016. The ease at which a single bud can go missing has become the source of chronic stress dreams and mounting detritus on subway tracks. (I myself have personally lost one or both of my AirPods several times in the less than six months I've owned them — and that doesn't count the time the charging case was run over by a Lyft.)

"I actually felt free," one AirPod user told The Wall Street Journal after one of his AirPods fell onto the runway while boarding a flight. "I'm back to holding the phone to my ear, which seems primitive. But, hey, it works."

In response, some retailers are looking to capitalize on the fear of losing a singular AirPod, which as a set retails for either $159 for the regular model or $250 for the recently released AirPod Pro. On Monday afternoon, a viral post mocking a carrying strap on the Nordstrom website began making the rounds on popular Instagram meme accounts like @FuckJerry.

"Ladies and gentleman, we have officially come full circle," @FuckJerry wrote on a post that currently has more than 200,000 likes. 

 

 

December 2nd, 2019
Unilad

You Can Get AirPod Carrying Straps That Make AirPods Normal Earphones Again

The straps, which let the AirPods dangle around the wearer’s neck (you know, like the wire already attached to earphones), have magnetic locks that are said to ‘protect’ your pods by snapping them around your neck.

Sold by Tapper, the straps come in a range of different colours and materials – ranging from nylon to leather to gold-plated rope chains – and cost anywhere from €30 to €70 (£25 to £60).

Which begs the question: why?! Sure, the leather straps look fashionable and I’m sure the gold-plated chain has its perks, but I thought the whole point of AirPods was so you didn’t have to deal with the wires getting tangled?

Well, maybe that wasn’t the whole point – that could have something to do with their impressive features – but you know where I’m coming from.

Regardless, this just goes to show we’ve well and truly reached peak millennial and there’s no turning back from here.

If you have a story you want to tell, send it to UNILAD via story@unilad.com

 

December 3rd, 2019
Daily Mail Online

Shoppers are mocked for buying a $60 'carrying strap' to link wireless AirPods together.

The carrying strap can be bought on clothing and gift website Nordstrom, which sells leather versions for $60 (£49.31).
Customers were apparently delighted and left irony-free reviews.
One wrote: 'Perfect accessory for Air-Pods. Bought this for my daughter in law as a stocking stuffer, as we are also giving her new Air-Pods for the holidays!
'Exceptionally well made and very reasonably priced!
'Highly recommend as a gift for someone special or even for yourself!'
Another said: 'Love the high quality and the touch of fashion. It's the perfect accessory for my AirPods. Can't live without it.'
One customer was a little more sceptical, commenting: 'Great idea but it's a little short. May have been better if it was adjustable. It should be a little longer.
'Otherwise, your pods will be very secure. it keeps them held in very well.'
Tapper and Nordstrom have been contacted for comment.
 

 

December 3rd, 2019

Daily Mirror UK

Write up in the UK's Daily Mirror

 

 

December 5th, 2019
People Magazine Online

For $60, This 'Carrying Strap' Will Turn Your AirPods Back Into Regular Headphones

As the saying goes, everything old is new again.

The Swedish company Tapper has created what they believe to be the perfect solution for keeping track of your Apple AirPods — a carrying strap. But commenters have noticed one hilarious issue…

While Apple’s tiny bluetooth earpieces are notoriously easy to lose, the internet was quick to point out that Tapper’s strap essentially turns your futuristic and pricey ($159-$249) listening devices back into the original wired Apple EarPods of yore.

According to Tapper’s website, the product was dreamed up in 2016, just three days after Apple announced the original AirPods, and allows users to “avoid losing your AirPods by attaching them to this magnetic-locking leather strap and wearing around the neck when not in use.”

 

December 6th, 2019
People Magazine Online

Carrying straps are being sold for around Rs 6k to turn AirPods into earphones. Netizens are laughing over it.

AirPods are undeniably one of the most popular tech products in the market at the moment. The expensive tiny earpieces are considered futuristic and revolutionary for how they provide a unique wireless experience for the users.
However, a product called 'Carrying Strap' has been introduced by a Swedish company, Tapper, which is meant to prevent the AirPods from being lost.
How they do that exactly has a funny twist.
The product is basically a wire-like accessory that lets the user keep track of their tiny AirPods. These carrying straps basically turn Airpods into the usual wired earphones. Irony just hit really hard.
The straps, along with the website of Tapper are also being sold on several online retail websites for around Rs 2,300 to Rs 6,300 ($33 to $88).
The product is going viral on the internet and for all the right reasons. The netizens can't help but laugh over how it defeats the basic purpose of AirPods.
Interestingly, a variant of the carrying strap collection called Black Leather Lamb/Brass is already sold out on the Tapper website.

 

 

December 5th, 2019
Fast Company

Retailers are selling $60 cords for Apple’s wireless Airpods

Wireless earbuds seem great, of course, until one falls out of your ear and down a sewer grate. Single Airpod Syndrome is a very real consequence of the new, untethered world of audio. That’s why Apple actually offers single Airpod replacements. That’s also why one company called Tapper introduced a solution of its own: Airpod cords. 

First spotted by Boingboing, the $60 strap wraps around your neck and connects to your Airpods via magnets. That means if one falls out of your ear, it’s anchored to your body—like a rope climber is anchored to a mountain, or, you know, a normal, wired pair of earbuds were once anchored to your phone. What more is there to say here? 

 

December 5th, 2019
Der Standard

Paradoxer Geschenketipp: Nutzer spotten über 80 Euro teures Band für kabellose Airpods

  

December 7th, 2019
Techbook DE

Kurioses Gadget legt kabellose Apple AirPods an die Leine

 

December 5th 2019
Fox 5 NY

This twisty neck strap for your AirPods costs $60

 

 

December 6th, 2019
Expressen Sweden

Tapper-grundaren Robin Westlund svarar på kritiken genom att med glimten i ögat presentera sig själv med samma fras på sitt personliga Instagramkonto.   

 

December 9th 2019
BREAKIT Swe 

Briljant produkt – eller korkad idé?

"Produkten finns av en anledning och det är att det finns ett behov av att man inte vill tappa bort sina Airpods helt enkelt", säger Robin Westlund, en av grundarna till Expressen.

"Man vill också göra det lite personligare, lite som en accessoar."

Men trots hånen så verkar det ändå gå bra för Tapper. Robin Westlund säger till Expressen att man nästan har sålt slut på snörena i det amerikanska varuhuset Nordstroms webbshop.

 

 

December 11th, 2019
Scandinavian Man

Internet goes nuts for Swedish ”anti-loss” straps turning your AirPods into normal headphones. Three years after the founding, everyone has been talking about Tapper during the last week.

Last week, after being featured in a post on Instagram viral account fuckjerry, the brand was picked up by a bunch of leading media outlets, including New York Post, UNILAD, Daily Mail, 9gag, Business Insider, and i-D. Some reports being ironic, some not.

— The attention the fuckjerry post garnered, along with the subsequent reposts and the products virality, certainly caught us by surprise. We’ve always known that the Tapper Strap is an easy target for quick jokes but the feedback we’ve been getting from our actual customers speak for itself; the AirPods are easy to loose and the Tapper AirPod Strap is there to assist. Plus, it looks good! With all the irreverent posts — and some quite funny memes! — our spike in sales only emphasize the want for our product, says Sandmark, adding that the brand has big plans and a new range of products for 2020.

 

December 3rd 2019
RT

‘We’ve come full circle’: Twitter balks at $60 AirPod carrying straps that defeat original purpose of in-ears

 

 

December 3rd 2019
Business Insider India

Retailers like Nordstrom and Amazon are selling items like a $60 AirPod 'carrying strap' to capitalize on people's anxiety around losing a wireless earbud

 

January issue 2020
House & Garden

 

 

 

December 6th, 2019
Business Insider DE

Skurriles Accessoire: Diese Kabel von Amazon und Co. sollen verhindern, dass ihr eure Airpods verliert

   

  

September 11th, 2019
GQ Japan

Multicolored AirPod Straps

Stockholm-based Tapper announced their new colors of AirPods accessories. This is a must-see for Apple users.

A brand launched in 2016 in Stockholm, Sweden, Tapper has announced the new colors of their magnetic lightweight strap for AirPods. Estnation, Delphonics, Yodobashi Camera, BicCamera, etc. are now selling Tapper's leather and nylon straps for AirPods nationwide.

AirPods is a wireless earphone compatible with Apple products. Tapper's straps are comfortable to wear and does not get in the way, without them, your AirPods may be lost in an active scene.

Tapper's straps eliminate the worry by connecting the left and right earphones with a strap. Moreover, the simple but excellent functionality and design has become popular all over the world, such as using leather for the straps luxuriously and attaching them to the chest by attaching the left and right with magnets.

This time, a new green leather strap has been added and a new nylon model has appeared that is ideal for training and running. There are also plenty of color variations, so you can choose according to your outfit. If you love AirPods, try it.

September 6th, 2019
SUITCASE Magazine

THE CARRY ON: SEPTEMBER 2019

2. Tapper, AirPods straps in Black Lamb Leather / Brass, £50

Wireless listening is bliss. We’ve declared AirPods our most-prized piece of tech (excluding our phones, naturally) and it’s true; that is until you lose a pod. Sure, Find My iPhone allows you to see your AirPods on a map – you can even play a sound to locate them – but if your AirPods are offline, you have a problem. Clumsy, careless types can rest easy with Tapper’s chic leather strap (a nylon version is also available). It’s designed with a magnetic lock that snaps the AirPods around your neck – think mitten minders for your headphones.

February 28th, 2019
GINZA

The fear of losing your AirPods is now solved! Tapper from Sweden offers exclusive leather straps for AirPods

Nowadays wireless earphones have become mainstream. Just because they're wireless, there's no need to worry about losing them. The fashionable and exclusive AirPods accessories brand Tapper eliminates such anxiety!

 

 

January 8th, 2019
ARCHIVE XXI

Start 2019 dancing with Tapper

AFTER A VERY BUSY END OF YEAR DANCING UNTIL THE SUN CAME OUT, WE FELT THE NEW YEAR SHOULD KEEP THE PARTY GOING. STOCKHOLM BASED ROBIN WESTLUND & ROBERT SANDMARK, FOUNDERS OF COOL BRAND TAPPER, DESIGNED A SPECIAL PLAYLIST FOR US, MADE FOR DANCING UNDER THE STARS.

January 8th, 2018
Tapper x nous  

 

 

Former directors at colette launches a new concept store retailing Tapper

nous, a new concept store in Paris opened January 8th in the famous area of colette. nous is owned by former directors from the sneakers, high-tech and watches departments at the former iconic retailer colette.

The store will offer a wider range of watches, high-tech goods, glasses, accessories, sneakers and streetwear, including Tapper's Leather Strap for AirPods.

Tapper is the Stockholm based fashion tech start up founded by the two friends Robin Westlund and Robert Sandmark. Their debut product, a Leather Strap for AirPods, is designed to carry your AirPods around your neck. The strap is made of lamb nappa leather and comes with brass detailing.

Tapper is now available in-store and online at https://nous.paris for 50€.

In Sweden Tapper is available at NK Details, Mood Details, Digital Inn, Macforum and on all SAS flights, to name a few.

 

_________________________________ 

Adress nous: 48, rue Cambon, 75001 Paris

Instagram nous: @nous.paris

___________________________________ 

www.gettapper.com

@gettapper

___________________________________ 

Robin Westlund, Founder of Tapper
robin@gettapper.com

Robert Sandmark, Co-Founder of Tapper
robert@gettapper.com

For high resolution pictures and movies, email:
robert@gettapper.com

Press:
www.gettapper.com/press

December 15th, 2017
Scandinavian MAN's Online Weekly Guide

 

Scandinavian MAN is a new biannual magazine and a launch platform, bringing Scandinavian values and Nordic brands to a global stage.

November Issue, 2017
Swedish Men's Fashion Magazine Café 

 

October Issue, 2017
Swedish Travel Magazine Kupé 

 

Kupé magazine is available on all trains and train stations in Sweden, owned by SJ AB, Swedish railways

March 13th, 2017
Tapper Leather Strap for AirPods now Available In-Store and Online at colette

Tapper, a new fashion/tech brand based in Stockholm, just launched at the iconic concept store colette in Paris. Their debut product is a Leather Strap for AirPods designed to snap your AirPods around your neck when not in use. 

The leather strap comes with brass detailing and is made of premium lamb leather. The soft shells makes it easy to attach the AirPods and thanks to the built-in magnets the AirPods snaps together around your neck. All products are handcrafted in Sweden using only the finest materials for that ultimate premium feeling.

The idea of a strap for AirPods came when Robin read about the AirPods and understood that there would be a demand for how to keep track of and use the AirPods in a smart and functional way. ”That's why we decided to design Tapper so that you easily can hang the AirPods around your neck when you're not using them”, says Robin Westlund, Founder of Tapper. 

The brand was founded in September 2016 by Robin Westlund. In March 2017 Robin's friend Robert Sandmark from the Swedish sneaker label Eytys joined the company. They both have backgrounds in the fashion industry, specifically high-end accessories and they both share a passion for technology and fashion.

”I’ve always been interested in fashion and nice aesthetics. Growing up within the late 90’s, technology and its development was always present for me”, says Robert Sandmark.

Their vision is to create innovative accessories for your most used tech products. The name Tapper comes from the Swedish word for brave or courageous. Inspiration for the name was derived from Apple's senior vice president, Phil Schiller, saying that the decision to lose the headphone jack wasn't about a wireless future, it was essentially about being brave.

Tapper is exclusively available at colette in-store, at 213 Rue Saint Honoré in Paris, and online at www.colette.fr. The product will soon also be available in Tapper’s online shop at www.gettapper.com. The product is retailing for 50 EUR and will be released at additional retailers starting in April. Additions to the Tapper product portfolio will be presented during 2018.


Robin Westlund, Founder and CEO of Tapper
robin@gettapper.com

Robert Sandmark, Co-Founder of Tapper
robert@gettapper.com

For high-res video and images email:
hey@gettapper.com

Press:
www.gettapper.com/press


Photo: Karin Serdén

Robert Sandmark Co-Founder of Tapper (left in image)
Robin Westlund Founder and CEO of Tapper (right in image)

January 19th, 2017
Tapper Leather Strap for AirPods Available In-store and Online at colette in February

Stockholm-based Tapper launches at the iconic concept store colette in Paris in February. The fashion mecca is the first store in the world to retail Tapper’s debut product, a Leather Strap for AirPods designed to carry your AirPods around your neck so that you always have them close at hand.


Robin Westlund, Founder of Tapper
robin@gettapper.com

For high-res video and images email:
hey@gettapper.com

December 15, 2016
Tapper Launches at colette

Stockholm-based Tapper launches at the iconic concept store colette in Paris in the beginning of next year. The fashion mecca is the first store in the world to retail Tapper’s debut product, a Leather Strap for AirPods designed to carry your AirPods around your neck so that you always have them close at hand.

The strap comes in braided black leather and brass details. The vegetable tanned leather strap is made of premium lamb leather. The shells easily help you attach the AirPods. Thanks to the built-in magnets Tapper snaps the AirPods together around your neck to keep them safe.

All products are handcrafted in Sweden using only the finest materials for that ultimate premium feeling.

-There have been plenty of discussions whether you will lose your AirPods because they are so small. ”That's why I decided to design Tapper so that you easily can hang the AirPods around your neck when you're not using them”, says Robin Westlund,  Founder of Tapper.

The brand was founded in September 2016 by Robin Westlund. With a background in innovation and high-end accessories, Robin's vision is to create innovative accessories for your most used tech products. 

"Tapper" is Swedish for "brave" or "courageous". Inspiration for the name was derived from Apple's senior vice president, Phil Schiller, saying that the decision to lose the headphone jack wasn't about a wireless future. It was essentially about being brave. 

”The courage to move on, do something new, that betters all of us”

Tapper will be available in-store and online at colette, 213 Rue Saint Honoré in Paris and online at www.gettapper.com. The product will retail for 50 EUR and reach additional retailers sometime after the exclusive premiere at colette. There will be additions to the Tapper product portfolio.

Robin Westlund, Founder of Tapper

hey@gettapper.com

For high-res images:
www.gettapper.com/press

June 15th, 2021
HYPEBEAST

Tapper Launches Neck Case for AirPods Pro Plated in Precious Metals

After introducing the first-ever solid 18K gold chain for Apple AirPods and AirPods Pros earlier this year, Sweden-based brand Tapper has now released luxe and accessible neck cases for the AirPods Pro encouraging you to step up your AirPods game and preventing you from leaving them behind.

Priced between €195 and €245 EUR (approximately $237 and $297 USD), the cases are available in “18K Gold”, “925 Silver”, and “Hematite Black”. This product features a detachable snake chain and carabiner for “convenient and hassle-free safekeeping around your neck.”

Pre-orders are now open on Tapper’s website and will ship on August 18th.

 ----------

June 11th, 2021
Tapper Press Release 

Tapper launches elevated neck cases for AirPods Pro plated in precious metals, retailing at 195-245 EUR (245-295 USD)

Swedish brand Tapper drops a luxe range of AirPods Pro neck cases plated in precious 18K Gold, 925 Silver and Hematite Black.

Worried about losing your AirPods Pro and want to keep them close at hand? Don't fret, the latest release from Tapper puts your daily AirPods worries at ease. Featuring a detachable snake chain and carabiner for convenient and hassle-free safekeeping around your neck, the neck case collection is the accessible way to wear your AirPods Pro. Matching Tapper's bestselling Rope Chains for AirPods, choose from 18K Gold, 925 Silver or Hematite Black plated brass and step up your AirPods Pro game.

Launched at the iconic concept store colette in Paris in March 2017 with the original AirPods straps, Tapper creates innovative accessories for the tech products that you use daily.

Designed in Sweden and carefully crafted for ultimate luxury.

Tapper’s Neck Cases for AirPods Pro now available for preorder at gettapper.com

925 Silver and Hematite Black; 195 EUR (245 USD)

18K Gold; 245 EUR (295 USD)

----------

June 10th, 2021
VOGUE.COM

Off-White! Area! And More of the Fabulous Things Adut Akech Wears in a Week

----------

June 4th, 2021
Tapper Press Release 

Instagram teams up with Swedish Tapper on exclusive AirPods Rope Chains

Stockholm-based Tapper designs three elevated Rope Chains for AirPods curated by Instagram, exclusively developed for seeding

We're excited to announce the official Instagram x Tapper collaboration designed by Tapper and curated by Instagram. The collab features three rope chain styles developed for exclusive seeding, including Tapper's signature 18k gold and 925 silver plated rope chains and a third style featuring Instagram's signature gradient colour - all blinged up with an exclusive charm of the Instagram glyph logo and the message "Keep it reel", honouring Instagram Reels.

The Instagram x Tapper collection won't be for sale but will be seeded to a selected group of talents across Instagram.

----------

May 6th, 2021
LES ECHOS SÉRIE LIMITÉE

Parée pour Zoom

----------

March 22nd, 2021
HYPEBEAST

Keep your AirPods Secure With Tapper's Solid 18K Gold Mesh Chain

After introducing its options for carrying in style, Tapper has now released the first-ever solid 18K gold chain for Apple AirPods and AirPods Pro.

Handcrafted in Sweden by the fashion-tech name, the secure accessory is crafted of 18K yellow gold with a double knitted mesh chain form. The safe and stylish wearing option features a magnetic lock to secure around your neck and a matching Tapper logo charm. Each end of the chain has sections to hold each side of the AirPods and AirPods Pro in place when in the ears and when not in use.

Priced at €2,900 EUR (approximately $3,450 USD), the Solid 18K Gold Mesh Chain for the AirPods and AirPods Pro is available now on Tapper’s website.

----------




March 28th, 2021
HYPEBAE

WOULD YOU COP THIS 18K GOLD AIRPODS CHAIN FOR $3,460 USD?

Handcrafted by Swedish fashion-tech brand, Tapper.

----------

March 25th, 2021
VOGUE PARIS

7 pretty and practical AirPod accessories so you will never lose yours again

Here, the AirPod accessory comes in the form of a chain to wear around you neck, halfway between a necklace and a sunglasses chain. Tapper created this version to clip to your AirPods, so you will never lose them again. Available in gold, silver, rose gold, black, blue, white or pink.

----------

March 27th, 2021
GIZMODO JAPAN

Apple AirPodsを落とさないよう18金の組紐で繋いでみない？37万円ですってよ

Apple AirPodsが何個買えるお値段？

18金の純金を手作業で二重編みのメッシュにした、Apple AirPods用のチェーンが2,900ユーロ（約37万円）で発売されています。せっかく完全無線になったイヤフォンなのに、落として失くしがちなAirPods。お金持ちはこういうアクセサリーで、落下防止とオシャレを両立させるのでしょうね。

長さは67cmと首に回すのにちょうど良く、チェーンにはメーカーであるTapperのロゴをあしらったチャームが、アクセントしてブラ下がっています。また両端のネオジム磁石でくっつくので、耳から外していてもどこかに引っ掛けてすっぽ抜ける心配がありません。

Tapperは他にも、18金のローズゴールドでメッキしたチェーンが90ユーロ（約1万1,600円）、18金メッキが80ユーロ（約1万300円）、925銀メッキおよび黒いヘマタイトのメッキが70ユーロ（約9,000円）といったラインナップだけでなく、それらの半額以下にて革製やナイロン製の組紐も売っています。気になる方はぜひチェックしてみてください。

----------

March 23rd, 2021
HYPEBEAST CHINA

Tapper 推出全新 18K 金 Apple AirPods 项炼配饰

Tapper 过去便曾带来一系列 Apple AirPods、AirPods Pro 项炼配饰，今回品牌再度推出一款全新 18K 金版本，制作上于瑞士当地手工打造，将 18K 金塑成网状编织样式搭配品牌徽标饰牌，并具有磁吸功能确保未配戴时稳固与装饰作用，末端的切口设计更能令耳机牢牢固定避免遗失。

此款 Solid 18K Gold Mesh Chain 要价 €2,900 欧元，目前已经登陆官网发售，Apple AirPods 与 AirPods Pro 皆可适用，有兴趣的读者不妨多加留意。

----------

March 24th, 2021
HYPEBEAST KOREA

3백90만 원짜리 에어팟 액세서리? 태퍼의 18K 골드 메시 체인

애플 에어팟과 에어팟 프로를 위한 럭셔리 액세서리의 진화가 계속되고 있다. 태퍼가 출시한 새로운 액세서리는 바로 골드 메시로 제작한 체인이다. 스웨덴에서 수작업으로 만들어진 해당 체인은 18K 황금을 더블 니트 메시 체인으로 가공한 형태를 지니고 있다. 기존 금속 액세서리보다 부드러운 질감과 유연성을 지니고 있는 것이 특징. 태퍼의 에어팟용 솔리드 18K 골드 메시 체인은 2천9백 유로, 한화 약 3백90만 원에 지금 브랜드 웹사이트에서 구매 가능하다.

----------




March 19th, 2021
Tapper Press Release 

Tapper drops first-ever solid 18K gold chain for AirPods and AirPods Pro retailing at €2900, handcrafted in Sweden

Swedish fashion tech brand Tapper crafts solid 18K yellow gold double knitted mesh chain for Apple AirPods and AirPods Pro, handcrafted and designed in Sweden

With Tapper’s 18K gold plated rope chain being the brand’s bestseller, it’s time the signature AirPod accessory got a luxe new update.  Crafted in solid 18K yellow gold double knitted mesh, the exclusive Tapper chain features a solid 18K yellow gold Tapper logo charm and a magnetic lock to secure around your neck. Like fine jewelry for your AirPods, this one of a kind chain is the opulent new release keeping your AirPods and AirPods Pro both safe and stylish.

Handcrafted and designed in Sweden.  Tapper Solid 18K Gold Mesh Chain retails at €2900; available at gettapper.com.

Tapper created the original straps and chains that protect and elevate the look of your Apple AirPods and AirPods Pro, the first straps having launched in March 2017 at the iconic concept store colette in Paris. Using the Tapper Chain is the convenient and hassle-free way to wear and access your AirPods.





Dec 14th, 2020
HYPEBAE

THE BEST AIRPODS JEWELRY AND ACCESSORIES FOR YOUR APPLE HEADPHONES

 

June 3rd, 2020
Marie Claire Arabia

هكذا تحمين سماعة أذنك اللاسلكيّة من الضياع

 

 

May 28th, 2020
ELLE Taiwan

AirPods Pro 打造18K金項鍊掛繩，風靡歐美時尚圈！還有8款夢幻色皮革設計，果粉最愛Tapper必收！

 

March 20th, 2020
GQ Magazine

10 coolest things of the week

As the great André 3000 once asked, “What's cooler than being cool?” That's right, “Ice cold!” And these 18k gold-plated AirPod chains from Tapper are practically freezing, so fresh and so clean, just waiting to hang around your neck and blind passers-by when they catch the sunlight. Sure, you don't need them, but did you really need those £159 AirPods in the first place? Thought not. If you're going to flex, then at least flex hard. 

March 3rd, 2020
HYPEBEAST

Tapper Crafts 18K Gold, 925 Silver & Black Hematite Plated AirPods Rope Chains

 

Adding to the alternative carry trend, Tapper has crafted a series of luxurious carrying options for the Apple AirPods and AirPods Pro. Tapper’s Rope Chains help ensure that your preferred audio option won’t get lost and allows you to wear them like an accessory.

Available in “18K Gold”, “925 Silver” and “Black Hematite” plating options, the braided brass chains attach to the end of the AirPods to be worn around the neck. The ends of the chain feature coated neodymium magnets holders marked with “Tapper” for secure carry.

.....

 

March 3rd, 2020
HYPEBEAST

全新救星！Tapper 豪華打造 18K 金 Apple AirPods、AirPods Pro 周邊項鍊

 

 

March 3rd, 2020
HIGHSNOBIETY

Tapper’s New ’18K Gold’ Airpods Chains Are Actually Super Affordable

 

March 3rd, 2020
HYPEBEAST KOREA

테퍼, 금과 은으로 만든 에어팟 전용 스트랩 출시

.....

March 4th, 2020
HYPEBEAST CHINA

另有提供 925 银与黑赤铁矿两种设计

 

 

March 4th, 2020
GQ TAIWAN

AirPods變身項鍊！瑞典品牌Tapper推出18K金、925銀打造的「AirPods頸掛鍊」

 

 

March 5th, 2020
Soul4Street Thailand

สร้อยคอสุดหรูทำด้วยทอง 18K จาก Tapper สำหรับ AirPods

 

February 17th, 2020

South China Morning Post

Will a Swedish start-up’s US$90 accessory to keep US$249 AirPods safe find any takers in China?

.....

 

December 4th, 2019
New York Post

These $60 ‘anti-loss’ straps turn your AirPods into normal headphones

Designed by Swedish manufacturer Tapper and available from Nordstrom, the device is touted as one that “protects your Apple AirPods. The magnetic lock snaps the AirPods around your neck.”

Nylon and leather versions with brass detailing are available via Nordstrom, but gold-  and silver-plated versions are up for grabs on Tapper’s UK-based site.

”We believe that premium products should be a combination of great functionality and smart design,” Tapper hypes.

Well, perhaps there’s a built-in audience for such retroactive accessories.

 

December 4th, 2019
ABC7NY

Retailers selling 'Carrying Straps' for AirPods, turning them into headphones

 

Tapper in abc7 news Dec 2019 from Tapper on Vimeo.

 Airpods are having a moment, and if you have them, you know they're pricey.

To ease the anxiety of losing the wireless earbuds, retailers are now selling carrying straps.

They're a sort of leash for your expensive earbuds.
A company called Tapper makes them and retailers like Amazon and Nordstrom are selling them. All you have to do is attach the carrying straps and suddenly the wireless buds look like -- you guessed it -- headphones. Someone on Twitter is going viral with commentary, "Ladies and gentlemen, we have officially come full circle."

The straps cost about $60 on top of the roughly $150 to $250 for the airpods.

Regular old headphones? $5 and up, and straps are included.

 

December 2nd, 2019
Fuckjerry, instagram

Ladies and gentlemen we have finally come full circle

 

December 3rd, 2019
9gag, instagram

We have come full circle

 

 

December 4th, 2019
CBS News

How not to lose your AirPods: Put them on a $60 cord

Tapper in CBSNews December 4th 2019 from Tapper on Vimeo.

 

Scared of losing your AirPods? Here's one way to secure the pricey, cordless earbuds: Attach them to a cord. Nordstrom is selling a $60 leather "AirPod Carrying Strap."

"Avoid losing your wireless AirPods by attaching them to this magnetic-locking leather strap," reads the description of the product, which the retailer recommends "wearing around the neck when not in use." 

More than 5,000 online shoppers were viewing the accessory Tuesday afternoon, according to website analytics.

 

December 2nd, 2019
Business Insider

Retailers like Nordstrom and Amazon are selling items like a $60 AirPod 'carrying strap' to capitalize on people's anxiety around losing a wireless earbud

Anxiety over misplaced AirPods has been on the rise since the product was first unveiled in 2016. The ease at which a single bud can go missing has become the source of chronic stress dreams and mounting detritus on subway tracks. (I myself have personally lost one or both of my AirPods several times in the less than six months I've owned them — and that doesn't count the time the charging case was run over by a Lyft.)

"I actually felt free," one AirPod user told The Wall Street Journal after one of his AirPods fell onto the runway while boarding a flight. "I'm back to holding the phone to my ear, which seems primitive. But, hey, it works."

In response, some retailers are looking to capitalize on the fear of losing a singular AirPod, which as a set retails for either $159 for the regular model or $250 for the recently released AirPod Pro. On Monday afternoon, a viral post mocking a carrying strap on the Nordstrom website began making the rounds on popular Instagram meme accounts like @FuckJerry.

"Ladies and gentleman, we have officially come full circle," @FuckJerry wrote on a post that currently has more than 200,000 likes. 

 

 

December 2nd, 2019
Unilad

You Can Get AirPod Carrying Straps That Make AirPods Normal Earphones Again

The straps, which let the AirPods dangle around the wearer’s neck (you know, like the wire already attached to earphones), have magnetic locks that are said to ‘protect’ your pods by snapping them around your neck.

Sold by Tapper, the straps come in a range of different colours and materials – ranging from nylon to leather to gold-plated rope chains – and cost anywhere from €30 to €70 (£25 to £60).

Which begs the question: why?! Sure, the leather straps look fashionable and I’m sure the gold-plated chain has its perks, but I thought the whole point of AirPods was so you didn’t have to deal with the wires getting tangled?

Well, maybe that wasn’t the whole point – that could have something to do with their impressive features – but you know where I’m coming from.

Regardless, this just goes to show we’ve well and truly reached peak millennial and there’s no turning back from here.

If you have a story you want to tell, send it to UNILAD via story@unilad.com

 

December 3rd, 2019
Daily Mail Online

Shoppers are mocked for buying a $60 'carrying strap' to link wireless AirPods together.

The carrying strap can be bought on clothing and gift website Nordstrom, which sells leather versions for $60 (£49.31).
Customers were apparently delighted and left irony-free reviews.
One wrote: 'Perfect accessory for Air-Pods. Bought this for my daughter in law as a stocking stuffer, as we are also giving her new Air-Pods for the holidays!
'Exceptionally well made and very reasonably priced!
'Highly recommend as a gift for someone special or even for yourself!'
Another said: 'Love the high quality and the touch of fashion. It's the perfect accessory for my AirPods. Can't live without it.'
One customer was a little more sceptical, commenting: 'Great idea but it's a little short. May have been better if it was adjustable. It should be a little longer.
'Otherwise, your pods will be very secure. it keeps them held in very well.'
Tapper and Nordstrom have been contacted for comment.
 

 

December 3rd, 2019

Daily Mirror UK

Write up in the UK's Daily Mirror

 

 

December 5th, 2019
People Magazine Online

For $60, This 'Carrying Strap' Will Turn Your AirPods Back Into Regular Headphones

As the saying goes, everything old is new again.

The Swedish company Tapper has created what they believe to be the perfect solution for keeping track of your Apple AirPods — a carrying strap. But commenters have noticed one hilarious issue…

While Apple’s tiny bluetooth earpieces are notoriously easy to lose, the internet was quick to point out that Tapper’s strap essentially turns your futuristic and pricey ($159-$249) listening devices back into the original wired Apple EarPods of yore.

According to Tapper’s website, the product was dreamed up in 2016, just three days after Apple announced the original AirPods, and allows users to “avoid losing your AirPods by attaching them to this magnetic-locking leather strap and wearing around the neck when not in use.”

 

December 6th, 2019
People Magazine Online

Carrying straps are being sold for around Rs 6k to turn AirPods into earphones. Netizens are laughing over it.

AirPods are undeniably one of the most popular tech products in the market at the moment. The expensive tiny earpieces are considered futuristic and revolutionary for how they provide a unique wireless experience for the users.
However, a product called 'Carrying Strap' has been introduced by a Swedish company, Tapper, which is meant to prevent the AirPods from being lost.
How they do that exactly has a funny twist.
The product is basically a wire-like accessory that lets the user keep track of their tiny AirPods. These carrying straps basically turn Airpods into the usual wired earphones. Irony just hit really hard.
The straps, along with the website of Tapper are also being sold on several online retail websites for around Rs 2,300 to Rs 6,300 ($33 to $88).
The product is going viral on the internet and for all the right reasons. The netizens can't help but laugh over how it defeats the basic purpose of AirPods.
Interestingly, a variant of the carrying strap collection called Black Leather Lamb/Brass is already sold out on the Tapper website.

 

 

December 5th, 2019
Fast Company

Retailers are selling $60 cords for Apple’s wireless Airpods

Wireless earbuds seem great, of course, until one falls out of your ear and down a sewer grate. Single Airpod Syndrome is a very real consequence of the new, untethered world of audio. That’s why Apple actually offers single Airpod replacements. That’s also why one company called Tapper introduced a solution of its own: Airpod cords. 

First spotted by Boingboing, the $60 strap wraps around your neck and connects to your Airpods via magnets. That means if one falls out of your ear, it’s anchored to your body—like a rope climber is anchored to a mountain, or, you know, a normal, wired pair of earbuds were once anchored to your phone. What more is there to say here? 

 

December 5th, 2019
Der Standard

Paradoxer Geschenketipp: Nutzer spotten über 80 Euro teures Band für kabellose Airpods

  

December 7th, 2019
Techbook DE

Kurioses Gadget legt kabellose Apple AirPods an die Leine

 

December 5th 2019
Fox 5 NY

This twisty neck strap for your AirPods costs $60

 

 

December 6th, 2019
Expressen Sweden

Tapper-grundaren Robin Westlund svarar på kritiken genom att med glimten i ögat presentera sig själv med samma fras på sitt personliga Instagramkonto.   

 

December 9th 2019
BREAKIT Swe 

Briljant produkt – eller korkad idé?

"Produkten finns av en anledning och det är att det finns ett behov av att man inte vill tappa bort sina Airpods helt enkelt", säger Robin Westlund, en av grundarna till Expressen.

"Man vill också göra det lite personligare, lite som en accessoar."

Men trots hånen så verkar det ändå gå bra för Tapper. Robin Westlund säger till Expressen att man nästan har sålt slut på snörena i det amerikanska varuhuset Nordstroms webbshop.

 

 

December 11th, 2019
Scandinavian Man

Internet goes nuts for Swedish ”anti-loss” straps turning your AirPods into normal headphones. Three years after the founding, everyone has been talking about Tapper during the last week.

Last week, after being featured in a post on Instagram viral account fuckjerry, the brand was picked up by a bunch of leading media outlets, including New York Post, UNILAD, Daily Mail, 9gag, Business Insider, and i-D. Some reports being ironic, some not.

— The attention the fuckjerry post garnered, along with the subsequent reposts and the products virality, certainly caught us by surprise. We’ve always known that the Tapper Strap is an easy target for quick jokes but the feedback we’ve been getting from our actual customers speak for itself; the AirPods are easy to loose and the Tapper AirPod Strap is there to assist. Plus, it looks good! With all the irreverent posts — and some quite funny memes! — our spike in sales only emphasize the want for our product, says Sandmark, adding that the brand has big plans and a new range of products for 2020.

 

December 3rd 2019
RT

‘We’ve come full circle’: Twitter balks at $60 AirPod carrying straps that defeat original purpose of in-ears

 

 

December 3rd 2019
Business Insider India

Retailers like Nordstrom and Amazon are selling items like a $60 AirPod 'carrying strap' to capitalize on people's anxiety around losing a wireless earbud

 

January issue 2020
House & Garden

 

 

 

December 6th, 2019
Business Insider DE

Skurriles Accessoire: Diese Kabel von Amazon und Co. sollen verhindern, dass ihr eure Airpods verliert

   

  

September 11th, 2019
GQ Japan

Multicolored AirPod Straps

Stockholm-based Tapper announced their new colors of AirPods accessories. This is a must-see for Apple users.

A brand launched in 2016 in Stockholm, Sweden, Tapper has announced the new colors of their magnetic lightweight strap for AirPods. Estnation, Delphonics, Yodobashi Camera, BicCamera, etc. are now selling Tapper's leather and nylon straps for AirPods nationwide.

AirPods is a wireless earphone compatible with Apple products. Tapper's straps are comfortable to wear and does not get in the way, without them, your AirPods may be lost in an active scene.

Tapper's straps eliminate the worry by connecting the left and right earphones with a strap. Moreover, the simple but excellent functionality and design has become popular all over the world, such as using leather for the straps luxuriously and attaching them to the chest by attaching the left and right with magnets.

This time, a new green leather strap has been added and a new nylon model has appeared that is ideal for training and running. There are also plenty of color variations, so you can choose according to your outfit. If you love AirPods, try it.

September 6th, 2019
SUITCASE Magazine

THE CARRY ON: SEPTEMBER 2019

2. Tapper, AirPods straps in Black Lamb Leather / Brass, £50

Wireless listening is bliss. We’ve declared AirPods our most-prized piece of tech (excluding our phones, naturally) and it’s true; that is until you lose a pod. Sure, Find My iPhone allows you to see your AirPods on a map – you can even play a sound to locate them – but if your AirPods are offline, you have a problem. Clumsy, careless types can rest easy with Tapper’s chic leather strap (a nylon version is also available). It’s designed with a magnetic lock that snaps the AirPods around your neck – think mitten minders for your headphones.

February 28th, 2019
GINZA

The fear of losing your AirPods is now solved! Tapper from Sweden offers exclusive leather straps for AirPods

Nowadays wireless earphones have become mainstream. Just because they're wireless, there's no need to worry about losing them. The fashionable and exclusive AirPods accessories brand Tapper eliminates such anxiety!

 

 

January 8th, 2019
ARCHIVE XXI

Start 2019 dancing with Tapper

AFTER A VERY BUSY END OF YEAR DANCING UNTIL THE SUN CAME OUT, WE FELT THE NEW YEAR SHOULD KEEP THE PARTY GOING. STOCKHOLM BASED ROBIN WESTLUND & ROBERT SANDMARK, FOUNDERS OF COOL BRAND TAPPER, DESIGNED A SPECIAL PLAYLIST FOR US, MADE FOR DANCING UNDER THE STARS.

January 8th, 2018
Tapper x nous  

 

 

Former directors at colette launches a new concept store retailing Tapper

nous, a new concept store in Paris opened January 8th in the famous area of colette. nous is owned by former directors from the sneakers, high-tech and watches departments at the former iconic retailer colette.

The store will offer a wider range of watches, high-tech goods, glasses, accessories, sneakers and streetwear, including Tapper's Leather Strap for AirPods.

Tapper is the Stockholm based fashion tech start up founded by the two friends Robin Westlund and Robert Sandmark. Their debut product, a Leather Strap for AirPods, is designed to carry your AirPods around your neck. The strap is made of lamb nappa leather and comes with brass detailing.

Tapper is now available in-store and online at https://nous.paris for 50€.

In Sweden Tapper is available at NK Details, Mood Details, Digital Inn, Macforum and on all SAS flights, to name a few.

 

_________________________________ 

Adress nous: 48, rue Cambon, 75001 Paris

Instagram nous: @nous.paris

___________________________________ 

www.gettapper.com

@gettapper

___________________________________ 

Robin Westlund, Founder of Tapper
robin@gettapper.com

Robert Sandmark, Co-Founder of Tapper
robert@gettapper.com

For high resolution pictures and movies, email:
robert@gettapper.com

Press:
www.gettapper.com/press

December 15th, 2017
Scandinavian MAN's Online Weekly Guide

 

Scandinavian MAN is a new biannual magazine and a launch platform, bringing Scandinavian values and Nordic brands to a global stage.

November Issue, 2017
Swedish Men's Fashion Magazine Café 

 

October Issue, 2017
Swedish Travel Magazine Kupé 

 

Kupé magazine is available on all trains and train stations in Sweden, owned by SJ AB, Swedish railways

March 13th, 2017
Tapper Leather Strap for AirPods now Available In-Store and Online at colette

Tapper, a new fashion/tech brand based in Stockholm, just launched at the iconic concept store colette in Paris. Their debut product is a Leather Strap for AirPods designed to snap your AirPods around your neck when not in use. 

The leather strap comes with brass detailing and is made of premium lamb leather. The soft shells makes it easy to attach the AirPods and thanks to the built-in magnets the AirPods snaps together around your neck. All products are handcrafted in Sweden using only the finest materials for that ultimate premium feeling.

The idea of a strap for AirPods came when Robin read about the AirPods and understood that there would be a demand for how to keep track of and use the AirPods in a smart and functional way. ”That's why we decided to design Tapper so that you easily can hang the AirPods around your neck when you're not using them”, says Robin Westlund, Founder of Tapper. 

The brand was founded in September 2016 by Robin Westlund. In March 2017 Robin's friend Robert Sandmark from the Swedish sneaker label Eytys joined the company. They both have backgrounds in the fashion industry, specifically high-end accessories and they both share a passion for technology and fashion.

”I’ve always been interested in fashion and nice aesthetics. Growing up within the late 90’s, technology and its development was always present for me”, says Robert Sandmark.

Their vision is to create innovative accessories for your most used tech products. The name Tapper comes from the Swedish word for brave or courageous. Inspiration for the name was derived from Apple's senior vice president, Phil Schiller, saying that the decision to lose the headphone jack wasn't about a wireless future, it was essentially about being brave.

Tapper is exclusively available at colette in-store, at 213 Rue Saint Honoré in Paris, and online at www.colette.fr. The product will soon also be available in Tapper’s online shop at www.gettapper.com. The product is retailing for 50 EUR and will be released at additional retailers starting in April. Additions to the Tapper product portfolio will be presented during 2018.


Robin Westlund, Founder and CEO of Tapper
robin@gettapper.com

Robert Sandmark, Co-Founder of Tapper
robert@gettapper.com

For high-res video and images email:
hey@gettapper.com

Press:
www.gettapper.com/press


Photo: Karin Serdén

Robert Sandmark Co-Founder of Tapper (left in image)
Robin Westlund Founder and CEO of Tapper (right in image)

January 19th, 2017
Tapper Leather Strap for AirPods Available In-store and Online at colette in February

Stockholm-based Tapper launches at the iconic concept store colette in Paris in February. The fashion mecca is the first store in the world to retail Tapper’s debut product, a Leather Strap for AirPods designed to carry your AirPods around your neck so that you always have them close at hand.


Robin Westlund, Founder of Tapper
robin@gettapper.com

For high-res video and images email:
hey@gettapper.com

December 15, 2016
Tapper Launches at colette

Stockholm-based Tapper launches at the iconic concept store colette in Paris in the beginning of next year. The fashion mecca is the first store in the world to retail Tapper’s debut product, a Leather Strap for AirPods designed to carry your AirPods around your neck so that you always have them close at hand.

The strap comes in braided black leather and brass details. The vegetable tanned leather strap is made of premium lamb leather. The shells easily help you attach the AirPods. Thanks to the built-in magnets Tapper snaps the AirPods together around your neck to keep them safe.

All products are handcrafted in Sweden using only the finest materials for that ultimate premium feeling.

-There have been plenty of discussions whether you will lose your AirPods because they are so small. ”That's why I decided to design Tapper so that you easily can hang the AirPods around your neck when you're not using them”, says Robin Westlund,  Founder of Tapper.

The brand was founded in September 2016 by Robin Westlund. With a background in innovation and high-end accessories, Robin's vision is to create innovative accessories for your most used tech products. 

"Tapper" is Swedish for "brave" or "courageous". Inspiration for the name was derived from Apple's senior vice president, Phil Schiller, saying that the decision to lose the headphone jack wasn't about a wireless future. It was essentially about being brave. 

”The courage to move on, do something new, that betters all of us”

Tapper will be available in-store and online at colette, 213 Rue Saint Honoré in Paris and online at www.gettapper.com. The product will retail for 50 EUR and reach additional retailers sometime after the exclusive premiere at colette. There will be additions to the Tapper product portfolio.

Robin Westlund, Founder of Tapper

hey@gettapper.com

For high-res images:
www.gettapper.com/press